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1) Snapchat has launched its stories feature which was copied by Instagram and it makes a great success of Instagram Stories 2)When Tik tok started their short form video content Insta also launched its reels feature later copied by YouTube Shorts 3) When Google launched Google Maps, Apple immediately copied it and launched Apple Maps 4) HUL has launched a product Fair & Lovely which was copied by Emami and they launched Fair & Handsome 5) Zoom was getting a massive success at the time of COVID at the same time Microsoft launched Microsoft Teams 6) Uber has launched Taxi Services which was later copied by Ola 7) Apple has copied many products like Mouse, iOS app Store, etc 8)Pepsi and Coke are copying each other from many years when Pepsi launched Diet Pepsi, Coca Cola also launched Coke Zero Their are many other case studies!!!!

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