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2024-06-06T04:24:44.093Z

Noise Case Study Noise, started by Gaurav and Amit in Rajasthan, pivoted from phone-covers to smart-wearables in 2017. Despite initial setbacks, their ColorFit watches and earbuds gained popularity, leading to a revenue jump from 24 Crore to 156 Crore Rs by FY20. The pandemic boosted their market share to 27%, making them leaders in India. They’re expanding with strategic partnerships and in-house manufacturing, but their future as a global brand is yet to be seen.

Anonymous
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Avaamo • 7m

My company just casually and quietly laid off the whole marketing team and 15 QAs and C-AI Engineers. Smh.

Anonymous 3

Stealth • 7m

What’s the reason ? Do they have runway issues?

Anonymous
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Avaamo • 7m

No comments, cos no idea. But if I had to guess I’d say no, but in the long term I do see a lot of trouble, I mean with sophisticated, in-house, open source tech all around how long do they have? Especially with kore and mistral raising from giants like nvidia and microsoft respectively. So yeah, as for their marketing, as most of the implementations are abroad, agencies are cheaper and thats what they are going with.

1 replies

Replies (1)

Anonymous
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Avaamo • 7m

*is what I’ve been told 😂

0 replies

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