Startup has become a cool thing and so many people are burning money not caring about profit ig unless it’s a habit forming there’s no point in burning money
Those who agree will get it, and those who don’t… well, you probably never will. Ads are just the fuel in marketing. But for that fuel to work, your fire has to already be burning.
really amazing little book.
full of emails and memos steve jobs directly sent his team.
ex. in an email, his vp of software at apple said that he was burning out and that the apple may not be worth it.
steve's reply: