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Zupee partners with ONDC to expand online gaming user base

Economic Times · 7m

Online gaming platform Zupee has partnered with Open Network for Digital Commerce (ONDC) to expand its reach and offer its skill-based games to a wider audience. Through this collaboration, Zupee will be listed as a seller application on ONDC, and will initially offer its Ludo game through the platform. The partnership aims to accelerate customer acquisition and provide more value to their growing user base. Zupee offers skill-based games where players' success depends on their skill, knowledge, attention, and experience. ONDC, committed to delivering services through a neutral ecosystem, sees this integration as an opportunity to offer value entertainment to a larger user base while diversifying its services across various sectors.