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Zepto launches membership programme ‘Zepto Pass’ for all users

Thehindubusinessline

Thehindubusinessline · 1y ago

Zepto launches membership programme ‘Zepto Pass’ for all users

Quick-commerce company Zepto has launched its membership programme, Zepto Pass, which offers greater discounts to users. For an initial discounted rate of between ₹19 to ₹39, consumers can enjoy unlimited free deliveries and up to 20% off on grocery items. Zepto Pass has already seen rapid adoption during its pilot phase, with a majority of orders coming from subscribers within two weeks. The company aims to drive customer adoption of quick commerce and hopes to attract a million customers to its subscription programme within a month. Zepto recently raised $200 million, valuing it at $1.4 billion.

Related News

Zepto Experiments Membership Programme ‘Zepto Pass’, Offers Unlimited Free Deliveries

Inc42 · 1y ago

Zepto Experiments Membership Programme ‘Zepto Pass’, Offers Unlimited Free Deliveries

Quick-commerce unicorn Zepto is testing a membership program called Zepto Pass, available at a price of INR 99 per month. The membership offers unlimited free deliveries on orders over INR 99, with discounts of up to 20% on selected orders. Some users may receive discounts on orders over INR 299, while others will require a minimum purchase order of INR 699. Zepto is also offering the membership at an introductory price of INR 19 for targeted users. The company aims to improve customer experience by running experiments but declined to comment further.

Zepto Pass gets 1 million subscribers within a week of launch

Economic Times

Economic Times · 1y ago

Zepto Pass gets 1 million subscribers within a week of launch

Zepto Pass, the membership programme of quick-commerce company Zepto, has achieved one million sign-ups within just one week of its launch. The CEO, Aadit Palicha, expressed excitement about the company's momentum and execution. The membership, available at a monthly fee of Rs 99, offers unlimited free deliveries for orders exceeding Rs 99, as well as discounts of up to 20% based on the order value. Zepto joins Swiggy Instamart as the second quick-commerce firm to offer subscription benefits. Unlike Zomato's Blinkit, Zomato's Gold subscription does not extend benefits to their quick-commerce service.

Quick commerce unicorn Zepto introduces Pass membership program; Know the details

IndianStartupNews

IndianStartupNews · 1y ago

Quick commerce unicorn Zepto introduces Pass membership program; Know the details

Indian quick commerce unicorn Zepto is testing its membership program, Zepto Pass, which offers unlimited free deliveries for orders over Rs 99 and up to 20% discounts on orders over Rs 299. Starting at an introductory price of Rs 19 per month, Zepto Pass aims to enhance user convenience and affordability in metropolitan areas. The program aims to improve customer loyalty and compete with similar offerings from competitors like Swiggy and BigBasket. Zepto's broader ambitions include a potential IPO by early 2025, despite increased losses in recent years.

Quick-commerce firm Zepto introduces membership programme

Economic Times

Economic Times · 1y ago

Quick-commerce firm Zepto introduces membership programme

Quick-commerce company Zepto is testing a membership program called Zepto Pass, priced at Rs 99 per month. Members receive unlimited free deliveries for orders over Rs 99 and discounts of up to 20% on select orders. The service is currently being offered to a targeted group of users, with an introductory price of Rs 19 for some. Zepto follows Swiggy Instamart in offering subscription benefits, while Zomato's Gold subscription does not extend to its quick-commerce service, Blinkit. Subscription services are an important strategy for boosting usage and user loyalty in the food delivery and quick-commerce industry.

India's Zepto becomes the first quick commerce unicorn to introduce platform fee of Rs 2

IndianStartupNews

IndianStartupNews · 1y ago

India's Zepto becomes the first quick commerce unicorn to introduce platform fee of Rs 2

Indian quick commerce startup Zepto has introduced a platform fee of Rs 2 per order as part of its effort to increase profitability. The company has also ended free deliveries for some users and implemented delivery fees based on order value. These fees, along with handling fees, surge fee, and cart fee, aim to diversify Zepto's revenue streams beyond just delivery fees. Additionally, Zepto has launched a membership program called Zepto Pass, offering unlimited free deliveries for orders above Rs 99. Despite experiencing significant revenue growth in FY23, the company aims to achieve EBITDA profitability and reduce losses.

Zepto rolls out subscription service, fuels competition in quick commerce market

Livemint

Livemint · 1y ago

Zepto rolls out subscription service, fuels competition in quick commerce market

Quick commerce firm Zepto has launched its paid subscription service, Zepto Pass, in India. The service offers customers greater discounts and aims to drive adoption of quick commerce. Zepto Pass subscribers showed increased spending on the app and higher monthly retention. The subscription, priced between 19 and 39 rupees per month, offers benefits such as unlimited free deliveries and up to 20% off on grocery items. Zepto hopes to attract a million customers to the subscription programme within a month of its rollout. The company is on track for a public listing in fiscal year 2025-26.

Under wraps: Zepto silently replaces Pass with Rs 1 'Daily' programme

YourStory

YourStory · 4m ago

Under wraps: Zepto silently replaces Pass with Rs 1 'Daily' programme

Zepto is retiring its Zepto Pass subscription service, introducing Zepto Daily instead, which is available by invite in select areas. The new program aims to attract users with a Rs 1 entry fee. While Zepto Pass offered benefits like free delivery and was priced at Rs 299 per month, there's no clarity on the difference between the two services. Zepto recently saw increased user engagement, surpassing competitors in user base metrics, and is focused on improving its margins.

Eye On Profitability? Zepto Experiments With INR 2 Platform Fee

Inc42 · 1y ago

Eye On Profitability? Zepto Experiments With INR 2 Platform Fee

Quick commerce startup Zepto has introduced a platform fee of INR 2 per order, along with separate handling charges ranging from INR 5 to INR 20. The move aims to bolster profitability by creating additional revenue streams, following the examples of Swiggy and Zomato. Zepto also offers a membership program called Zepto Pass, starting at INR 99 per month, which provides unlimited free deliveries on orders above INR 99. The company is working towards achieving EBITDA profitability in 2024 and plans to list on the Indian bourses by 2026.

Zepto experiments with platform fees in profitability push

Economic Times

Economic Times · 1y ago

Zepto experiments with platform fees in profitability push

Quick-commerce company Zepto is experimenting with platform fees in addition to handling charges and delivery fees as a way to improve profitability. Unlike its competitors, Blinkit and Swiggy Instamart, which only charge handling fees, Zepto is charging a platform fee of Rs 2 per order in addition to handling charges that range between Rs 5 to Rs 20. Zepto believes in core operating efficiency and cost reduction to be profitable and is on track to achieve positive EBITDA in the next two-and-a-half quarters. They recently introduced a membership program called Zepto Pass, which offers free delivery for orders over Rs 99 and discounts on orders above Rs 399.

Zepto's ad revenue, loyalty programme rev up growth as quick commerce booms

Livemint

Livemint · 1y ago

Zepto's ad revenue, loyalty programme rev up growth as quick commerce booms

Indian quick commerce platform, Zepto, has seen a surge in advertising revenue as more small and large companies use the platform to promote their products. Zepto's advertising revenue has reached INR400 crore ($54 million) and is predicted to hit INR1,000 crore in the next year. The company's loyalty programme, Zepto Pass, has also experienced significant growth, quadrupling its number of subscribers in just four months. Zepto's revenue for FY23 increased to INR2,078 crore from INR142 crore the previous year, with advertising revenue playing a crucial role in widening margins and diversifying income streams.

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