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YouTube Shorts Challenges TikTok With Music-Making AI for Creators

Wired · 1y ago

YouTube Shorts Challenges TikTok With Music-Making AI for Creators

Google is introducing a new AI feature called Dream Track on YouTube Shorts, which generates songs with lyrics, melody, and accompaniment in the styles of seven different artists. Creators simply need to enter a prompt and select an artist, and Dream Track will generate a 30-second clip. The AI tool aims to compete with TikTok's popular AI tools for adding visual and audio effects. YouTube is also exploring ways to compensate artists whose work helped train the music-generating algorithms. The AI algorithm, Lyria, was developed by Google DeepMind.

Related News

YouTube Shorts adds music video remixing as UMG goes silent on TikTok

The Verge

The Verge · 1y ago

YouTube Shorts adds music video remixing as UMG goes silent on TikTok

YouTube is now allowing creators to add and remix music videos in their Shorts, in a move that appears to be a response to TikTok's ongoing music licensing dispute with Universal Music Group (UMG). TikTok recently lost access to tracks from artists like Taylor Swift and Drake, while YouTube still has access to UMG's libraries. This new feature gives YouTube an advantage over TikTok, as it allows creators to make Shorts using music videos as backgrounds and incorporate clips from those videos.

A quarter of YouTube’s paid creators are earning money with Shorts

The Verge

The Verge · 1y ago

A quarter of YouTube’s paid creators are earning money with Shorts

YouTube has announced that more than 1 in 4 creators in its Partner Program are now earning money with YouTube Shorts. This amounts to roughly 750,000 Shorts creators out of over 3 million creators in YouTube's ad sharing program. Shorts have been growing in popularity, with the number of Shorts uploaded on YouTube growing by 50% year over year. However, Shorts still lacks the influence and user base of TikTok. YouTube believes that Shorts' connection to the wider YouTube ecosystem gives it an edge on competitors, as users can easily transition from watching Shorts to watching full-length videos or subscribing to channels.

YouTube says over 25% of its creator partners now monetize via Shorts

TechCrunch · 1y ago

YouTube says over 25% of its creator partners now monetize via Shorts

YouTube reports that its short-form video platform, YouTube Shorts, now has over 70 billion daily views, with over 25% of channels in the YouTube Partner Program monetizing their Shorts videos. This news comes as TikTok announced a significant increase in revenue from its revamped creator fund. YouTube introduced monetization options for Shorts creators in September 2022, offering 45% of ad revenue for those with 1,000 subscribers and 10 million Shorts views over 90 days. YouTube highlights that Shorts creators often monetize in other ways, and its overall YouTube Partner Program has paid out $70 billion in the last three years.

YouTube 'Dream Screen' tool to soon let AI create videos for Shorts

Economic Times

Economic Times · 1y ago

YouTube 'Dream Screen' tool to soon let AI create videos for Shorts

YouTube has announced a new feature for its short-video making platform, Shorts. The feature, called 'Dream Screen,' will leverage AI tools to allow users to create AI-generated video or image backgrounds simply by typing in what they want to see. This experimental feature is set to roll out early next year and aims to make it easier for creators to join Shorts. YouTube also introduced a new mobile app called YouTube Create, which enables users to make Shorts or longer videos, edit, add captions, and more directly from their mobile phones. Additionally, an AI-powered dubbing tool is being developed to help creators expand their content's reach globally.

Youtube Announces New Generative AI Products To Usher An Era Where Anyone Can Be A Creator

OutlookIndia

OutlookIndia · 1y ago

Youtube Announces New Generative AI Products To Usher An Era Where Anyone Can Be A Creator

YouTube has announced a suite of artificial intelligence (AI) tools, including Dream Screen and YouTube Create, to help creators generate new ideas and edit content more easily. Dream Screen allows creators to add AI-generated video or image backgrounds to their Shorts by typing an idea into a prompt. YouTube Create is a mobile app that offers editing tools, effects, filters, and royalty-free music to produce videos on the platform. YouTube is also testing AI-powered dubbing, assistive search for soundtrack selection, and generative AI for video ideas. The aim is to make content creation more accessible for creators.

YouTube to allow three-minute Shorts: All about the new feature

Livemint

Livemint · 10m ago

YouTube to allow three-minute Shorts: All about the new feature

YouTube Shorts is extending the length of its videos, allowing creators to upload videos up to three minutes long starting from October 15, 2024. The update aims to provide creators with more time to tell engaging stories and showcase their creativity. The new eligibility rules classify vertical or square videos of up to three minutes as Shorts, making them eligible for revenue-sharing. However, videos with third-party copyrighted content longer than one minute will be blocked globally and not eligible for monetization. Creators can upload the longer Shorts through YouTube Studio.

YouTube launches Hype, new tool for emerging creators

Economic Times

Economic Times · 11m ago

YouTube launches Hype, new tool for emerging creators

YouTube has introduced a new product called Hype, designed to help emerging creators reach new audiences. The update allows creators with fewer than 500,000 subscribers to boost their videos if they have been out for less than a week. This update aims to provide smaller and medium-sized creators with a level playing field. In addition to Hype, YouTube has also launched tools to help artists control AI-generated videos that sound like them. YouTube CEO Neil Mohan stated that supporting the creator economy is a top priority. YouTube plans to integrate Google DeepMind's video generator, Veo, into YouTube Shorts.

YouTube integrates Veo AI to boost Shorts with high-quality visuals and clips

Livemint

Livemint · 11m ago

YouTube integrates Veo AI to boost Shorts with high-quality visuals and clips

YouTube is integrating its Shorts platform with Veo, an AI-powered video generation model developed by Google DeepMind. This integration will allow content creators to generate high-quality backgrounds and six-second video clips. Veo will offer additional features within YouTube Studio, including AI-generated thumbnails and AI-assisted comment responses. This marks an improvement over YouTube's previous AI tool, Dream Screen, and gives creators more creative control over their content. YouTube is also introducing features like virtual gifting during livestreams and enhancing its language dubbing capabilities.

YouTube now lets creators share exclusive Shorts with their paying subscribers

TechCrunch · 1y ago

YouTube now lets creators share exclusive Shorts with their paying subscribers

YouTube is introducing Members-only Shorts, a new feature that allows creators to share exclusive short-form videos with paying subscribers. In addition to existing membership perks, such as custom emojis and livestreams, subscribers can now access extra content through this feature. Creators can use Members-only Shorts for special announcements, behind-the-scenes content, or sneak peeks. This move follows TikTok's expansion of its subscription offering to non-LIVE creators, enabling them to share exclusive videos to paying subscribers. With over 70 billion daily views, Shorts has become a popular platform for monetization within YouTube's Partner Program.

YouTube introduces AI-generated background music tool for creators

Economic Times

Economic Times · 4m ago

YouTube introduces AI-generated background music tool for creators

YouTube has introduced an AI-generated background music tool for creators, allowing for the creation of free music to avoid copyright issues. This tool, part of YouTube's Creator Music beta, generates music based on user prompts, offering multiple tracks for review and download. The feature is gradually being rolled out to users with access to Creator Music. YouTube's tool joins other AI music-generating services from companies like Stability AI and Meta.

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