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YouTube is now slowing down its videos for users using ad-blockers

Startup News FYI

Startup News FYI · 1y ago

YouTube is now slowing down its videos for users using ad-blockers

YouTube is intentionally slowing down its platform for users who have ad blockers installed. The strategy aims to discourage ad-blocking software and encourage users to disable their ad blockers or subscribe to YouTube's premium service. This move comes as a response to declining revenue due to ad-blocking, as YouTube heavily relies on ad revenue. While some users have reported slower loading times and a laggy experience, YouTube views ad blocking as a violation of its terms of service.

Related News

YouTube cracks down on ad blockers with embedded ad streams strategy: Report

Livemint

Livemint · 1y ago

YouTube cracks down on ad blockers with embedded ad streams strategy: Report

YouTube is reportedly embedding advertisements directly into video streams to combat third-party ad blockers. This new approach could make it harder for ad blocking browser extensions to filter out ads. Users have previously complained about videos skipping to the end when ad blockers are activated on YouTube. SponsorBlock, an extension that allows users to skip sponsored segments, expressed concern that the integration of ads into video streams may disrupt its functionality. YouTube has stated that ad-blocking software violates its terms of service and that users may experience issues when viewing videos if they employ such apps.

YouTube's Ad blocker crackdown is getting harder to dodge

Gizmodo

Gizmodo · 1y ago

YouTube's Ad blocker crackdown is getting harder to dodge

YouTube is taking increasingly aggressive measures to combat ad-blocker usage on its platform. Users are now being met with pop-up notifications that block video playback until the ad blocker is disabled or YouTube is added to the allowlist. The company claims that using ad blockers is against its terms of service and that ads support creators and allow access to content. This move comes as YouTube faces declining ad revenue and seeks alternative ways to monetize its platform.

YouTube says users may experience 'suboptimal viewing' with ad-blockers on

Economic Times

Economic Times · 1y ago

YouTube says users may experience 'suboptimal viewing' with ad-blockers on

Google-owned YouTube has announced that users with ad-blockers installed may experience a "suboptimal viewing" experience, regardless of the browser being used. Users on Reddit and other forums have reported a five-second delay when loading videos on Mozilla Firefox and Microsoft Edge, which does not occur when using Chrome. YouTube clarified that their ad-blocker detection does not target specific browsers and delays have been reported across all browsers. The platform recommends trying YouTube Premium or allowing ads for an ad-free experience. This crackdown has led to a surge in ad-blocker uninstalls.

YouTube’s Ad Blocker Crackdown Spurs Record Uninstalls

Wired · 1y ago

YouTube’s Ad Blocker Crackdown Spurs Record Uninstalls

Google's YouTube has launched a major crackdown on ad blockers, demanding viewers to disable them or risk losing access to videos. Reports suggest that the crackdown is working, as hundreds of thousands of people uninstalled their ad blockers in October. Ad blocking companies experienced a surge in installations as users sought alternatives that wouldn't trigger YouTube's pop-up warnings. However, some ad blocker providers are adapting to evade YouTube's restrictions. The industry continues to battle with conflicting interests and differing interpretations of acceptable ads.

YouTube takes action against third-party ad-blockers, 'Buy premium or face.....'

Livemint

Livemint · 1y ago

YouTube takes action against third-party ad-blockers, 'Buy premium or face.....'

YouTube is cracking down on third-party apps that allow users to watch videos without ads, stating that it will take action against apps that violate its API services' terms of service. The platform encourages users to subscribe to its ad-free experience, YouTube Premium. The company emphasizes the importance of compensating creators based on viewership and warns users of potential buffering or access issues when using ad-blocking apps. YouTube continues to enforce its API terms of service and aims to provide a sustainable ecosystem for creators while offering quality content to its global audience.

YouTube viewers will start seeing ads after ‘peak’ moments in videos

TechCrunch · 3m ago

YouTube viewers will start seeing ads after ‘peak’ moments in videos

YouTube is introducing a new ad format called "Peak Points," using Google’s Gemini AI to insert ads immediately after emotionally impactful moments in videos, aiming to capture viewer attention. While this strategy could enhance ad recall through emotion-based targeting, it may also frustrate viewers seeking uninterrupted content. Additionally, YouTube unveiled a shoppable product feed, allowing users to browse and buy items during ads, potentially offering a more engaging experience.

Google Play will show AI-powered FAQs and recent YouTube videos for games

TechCrunch · 1y ago

Google Play will show AI-powered FAQs and recent YouTube videos for games

Google announced several new features for Google Play listings at the Google Games Developer Summit. These features include AI-powered FAQs, displaying the latest YouTube videos, immersive ad formats, and support for native PC game publishing. Developers now have the option to showcase promotions and videos directly in their listings. Google is also introducing AI-generated FAQ answers on the game's information page. Additionally, developers can offer discounts to users with a Play Pass subscription and utilize Play Points for in-app offers. The company also unveiled new ad products, such as immersive in-game ads. Finally, Google is expanding its Play Games for PC program and allowing publishers to release native PC games on the Play Store.

Government spyware is another reason to use an ad blocker

TechCrunch · 1y ago

Government spyware is another reason to use an ad blocker

Spyware makers are utilizing online ads to infect specific targets with spyware for governments to conduct surveillance. Israeli company Intellexa developed a proof-of-concept system called Aladdin, capable of planting spyware through online ads by targeting specific individuals. Another Israeli company, Insanet, developed an ad-based infection system to locate individuals within an advertising network. Ad blockers can be an effective defense against malvertising and ad-based malware, preventing the loading of ads and protecting privacy. Security experts and the FBI recommend using ad blockers for online safety.

A quarter of YouTube’s paid creators are earning money with Shorts

The Verge

The Verge · 1y ago

A quarter of YouTube’s paid creators are earning money with Shorts

YouTube has announced that more than 1 in 4 creators in its Partner Program are now earning money with YouTube Shorts. This amounts to roughly 750,000 Shorts creators out of over 3 million creators in YouTube's ad sharing program. Shorts have been growing in popularity, with the number of Shorts uploaded on YouTube growing by 50% year over year. However, Shorts still lacks the influence and user base of TikTok. YouTube believes that Shorts' connection to the wider YouTube ecosystem gives it an edge on competitors, as users can easily transition from watching Shorts to watching full-length videos or subscribing to channels.

YouTube says over 25% of its creator partners now monetize via Shorts

TechCrunch · 1y ago

YouTube says over 25% of its creator partners now monetize via Shorts

YouTube reports that its short-form video platform, YouTube Shorts, now has over 70 billion daily views, with over 25% of channels in the YouTube Partner Program monetizing their Shorts videos. This news comes as TikTok announced a significant increase in revenue from its revamped creator fund. YouTube introduced monetization options for Shorts creators in September 2022, offering 45% of ad revenue for those with 1,000 subscribers and 10 million Shorts views over 90 days. YouTube highlights that Shorts creators often monetize in other ways, and its overall YouTube Partner Program has paid out $70 billion in the last three years.

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