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YouTube expands Shopping programme to India to boost creator earnings

YourStory · 5m

YouTube has launched a Shopping affiliate program in India, allowing eligible creators to earn revenue by featuring products from Flipkart and Myntra in their videos. The initiative is part of YouTube's push into e-commerce in the country, capitalizing on growing digital shopping trends. Creators can monetize recommendations made in their videos and receive a commission when viewers click on tagged items and make purchases. YouTube plans to expand partnerships to other platforms in the future. The program aims to enhance product discovery and engage customers through trusted creator endorsements.