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WhatsApp's Dominance Signals The End Of The SMS Era
Inc42
·
1y ago
Medial
WhatsApp's dominance in the messaging landscape is signaling the end of the SMS era. With over 2.44 billion registered users worldwide, WhatsApp has become the go-to app for communication, surpassing SMS technology in terms of relevance and utility. SMS's limitations, such as lack of multimedia support and group interactions, have made it outdated and less appealing to users. WhatsApp's user-friendly interface, rich features, and robust security measures have contributed to its widespread popularity and continuous evolution, ensuring its dominance in the messaging landscape for the foreseeable future.
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Google eyes WhatsApp's business message crown, pilots RCS-search linkup
Economic Times
·
6m ago
Medial
Google is challenging WhatsApp's dominance in India's enterprise communications space by piloting Rich Messaging Service (RCS) integration with its Search app. This allows users to contact businesses directly through SMS, enhancing customer service interactions. As enterprises increasingly shift from traditional SMS to RCS and similar next-gen services, Google's move is seen as a strategic play to capture market share in India's growing enterprise messaging market, projected to reach $3.2 billion by 2028.
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WhatsApp introduces HD Video support
Startup News FYI
·
1y ago
Medial
WhatsApp has expanded its support for high-definition content by introducing HD video support. Following the success of HD photo support, WhatsApp now allows users to share high-definition videos in up to 720p quality. Users can choose between Standard Quality and HD Quality when sharing videos, with the HD badge indicating high-definition content. The new feature maintains WhatsApp's end-to-end encryption for privacy and security. The move aligns with WhatsApp's commitment to enhancing user engagement and providing better visual experiences in messaging.
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Google pushing an alternative to WhatsApp enterprise messaging
Economic Times
·
1y ago
Medial
Google is aiming to disrupt the enterprise messaging market in India, challenging the dominance of WhatsApp. Vodafone Idea has partnered with Google to offer rich communication service (RCS) messaging to enterprise customers, with other major telcos expected to follow suit. The adoption of Google's RCS, priced higher than traditional SMS but cheaper than WhatsApp charges, could generate significant revenue for operators and help them counter the shift from SMS to OTT platforms. Challenges remain, including limited support for RCS on feature phones and iPhones. The enterprise messaging market in India is expanding with the growth of digital payments and ecommerce.
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WhatsApp wins reprieve in India over sharing user data with Meta | TechCrunch
TechCrunch
·
6m ago
Medial
An Indian tribunal has temporarily lifted a five-year ban on WhatsApp's data sharing with parent company Meta, marking a significant win for Zuckerberg's firm in its largest user market. The ban, imposed by India's antitrust regulator, accused WhatsApp of abusing its dominance through its 2021 privacy policy by forcing data sharing without opt-out options for Indian users. Meta must deposit $12.35 million pending further court hearings in March.
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NCLAT to hear Meta’s plea against ₹213 crore CCI fine on WhatsApp privacy policy on 16 Jan
Livemint
·
7m ago
Medial
The National Company Law Appellate Tribunal (NCLAT) will hear Meta Platforms' appeal on January 16 against a penalty imposed by India's Competition Commission (CCI) for abuse of dominance over WhatsApp's 2021 privacy policy update. The CCI fined Meta ₹213.14 crore, demanding WhatsApp not share user data with Meta entities without user consent. This mirrors global stances on data privacy, with past actions from Germany and Ireland against Meta’s handling of WhatsApp data.
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People use WhatsApp for privacy, company tells Delhi HC: ‘That goes, we exit India’
Hindustan Times Tech
·
1y ago
Medial
WhatsApp argued in Delhi High Court against India's IT Rules 2021, which require message traceability. The platform emphasized that its 400 million Indian users value its privacy features, particularly end-to-end encryption. WhatsApp's lawyer stated that compliance would force them to exit the Indian market, as no other country has implemented such rules. The case challenges the infringement on fundamental rights.
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WhatsApp introduces first major advertising features
Economic Times
·
1m ago
Medial
WhatsApp is introducing significant advertising features, including paid channel subscriptions, promoted channels, and ads within the Status section, targeting its Updates tab with privacy safeguards. The move aims to monetize its vast user base while maintaining end-to-end encryption for personal interactions. Users focused on messaging will notice no change. The planned rollout of these features will gradually occur over the coming months. This initiative reflects Meta's strategy to boost WhatsApp's revenue potential.
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NCLAT admits Meta, WhatsApp pleas against CCI's Rs 213 Cr penalty
YourStory
·
6m ago
Medial
The National Company Law Appellate Tribunal (NCLAT) admitted appeals from Meta and WhatsApp against a CCI order imposing a Rs 213.14 crore penalty for alleged market dominance abuse. The CCI cited WhatsApp's 2021 privacy policy update. Meta and WhatsApp argue CCI lacks jurisdiction since the issue is pending before India's Supreme Court. They seek to delay CCI's order, claiming it risks their business model. CCI counters that the investigation differs from legal proceedings on privacy.
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Meta's WhatsApp hikes international OTP charges; to affect Amazon, Google, Microsoft
IndianStartupNews
·
1y ago
Medial
WhatsApp has updated its pricing strategy for international one-time passwords (OTPs) to increase revenue from its enterprise services. The platform has introduced a new category called 'authentication-international' messages, with a revised price of Rs 2.3 per message in India and Indonesia. This represents a 20-fold increase from their previous charges. Global companies such as Amazon, Google, and Microsoft, which used WhatsApp for cost-effective authentication, will now face higher costs for sending OTPs. The move highlights WhatsApp's strategic focus on the Indian market and the importance of the country in the enterprise messaging sector. The pricing debates between tech giants and Indian telecom operators continue over the definition of "international traffic" and associated SMS pricing.
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Billions of fake SMS messages were sent last year — here's why it's a growing problem for all of us
Techradar
·
1y ago
Medial
A new study reveals that fraudulent SMS messages totaled between 19.8 and 35.7 billion in 2023, resulting in businesses losing $1.16 billion. This accounts for almost 5% of international SMS traffic, leading to a decline in trust and reliability in SMS services. The report suggests that the industry needs to identify and combat the various types of fraud, including bot-generated traffic and counterfeit messaging. The rise of fraud poses a significant challenge to the A2P SMS industry, jeopardizing its recovery from the impact of the pandemic.
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