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WhatsApp Pay Sees Muted 17% Rise in UPI Volumes Post Cap Removal – Outlook Business
OutlookIndia
·
1m ago
Medial
Despite lifting the user cap in late 2024, WhatsApp Pay saw only a 17% increase in transaction volumes by mid-2025. WhatsApp’s share of UPI payments remained below 0.4%, overshadowed by dominant players like PhonePe and Google Pay. Challenges included late market entry, technical issues, and lack of local marketing, contributing to limited adoption. Meta aims to address these by expanding partnerships and increasing financial accessibility, though it faces stiff competition in India’s mature digital payments market.
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NPCI removes 100-million-users cap on WhatsApp Pay
Economic Times
·
8m ago
Medial
The National Payments Corporation of India (NPCI) has lifted the 100-million-user cap on WhatsApp Pay, allowing the platform to onboard all its over 500 million Indian users to its UPI-based payment service. Initially capped at one million in 2020 and raised to 100 million in 2022, the removal aims to foster adoption despite WhatsApp's minimal UPI market share compared to Google Pay and PhonePe. The NPCI's move seeks broader use of WhatsApp Pay in mainstream transactions.
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WhatsApp permitted to expand WhatsApp Pay to all users in India | TechCrunch
TechCrunch
·
8m ago
Medial
India has lifted restrictions on WhatsApp’s payments service, allowing it to extend WhatsApp Pay to all users in the country, surpassing the previous 100 million user cap. This decision is a significant win for Meta, as it aims to compete with dominant fintech players. The NPCI, overseeing UPI transactions, continues to delay implementing a 30% cap on any app's transaction share until December 2026. WhatsApp aims to enhance digital payments and UPI adoption.
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PhonePe hits 8 Bn UPI transactions in Jan; WhatsApp back in top 10
Entrackr
·
6m ago
Medial
The Unified Payments Interface (UPI) achieved a significant milestone in January, processing nearly 17 billion transactions valued at Rs 23.48 lakh crore. This marks a 39% year-on-year increase in transaction volume and a 28% rise in transaction value. As anticipated, this growth was driven by the three leading apps—PhonePe, Google Pay, and Paytm—while several newly launched apps also made notable contributions. PhonePe leads the chart with 8.1 billion transaction volume and a value of Rs 11,91,303.98 crore. Google Pay follows closely with 6.18 billion transactions valued at Rs 8,26,845.07 crore. Paytm secures the third spot, processing 1.15 billion transactions worth Rs 1,26,313.45 crore. The remaining apps, including Navi, Cred, and Amazon Pay, contribute notable but comparatively smaller transaction volumes and values. In terms of market share, the top three apps—PhonePe, Google Pay, and Paytm—dominate the landscape. PhonePe commands a 47.67% market share by volume and a 50.74% share by value. Google Pay holds a 36.38% share by volume and a 35.21% share by value. Paytm, while trailing, maintains a 6.78% share by volume and a 5.38% share by value. WhatsApp, recently authorized by NPCI to extend UPI services to its entire user base across India, has re-entered the top 10 UPI apps. The Meta-owned company has secured a spot in the top 10 for the first time since October 2024. As competition intensifies, NPCI has extended the compliance timeline by two years for TPAPs exceeding the UPI volume cap. As a result, the dominance of the top three players is expected to continue until then. NPCI Chief Dilip Asbe recently revealed that around 450 million users are currently using UPI, with nearly 200 million active daily users. He stressed the importance of strong support from the Reserve Bank of India (RBI), the government, and the financial ecosystem to develop strategies for onboarding an additional 200-300 million users onto the UPI platform.
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NPCI extends proposed 30% UPI market share cap deadline by another two years
Economic Times
·
8m ago
Medial
The National Payments Corporation of India (NPCI) has extended the deadline for implementing a 30% market share cap on each Unified Payments Interface (UPI) player by two years, now set for December 31, 2026. This extension aims to ensure continued growth in UPI adoption without disrupting current market dynamics. The decision provides leading players like PhonePe and Google Pay—who hold around 90% market share—additional time for compliance. WhatsApp Pay has also been allowed to expand its user base.
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UPI transactions near 17 Bn in January
Entrackr
·
7m ago
Medial
UPI transactions near 17 Bn in January The Unified Payments Interface (UPI) recorded 16.99 billion transactions worth Rs 23.48 lakh crore in January, reflecting a 39% year-on-year growth in transaction volume and a 28% increase in transaction value. On a monthly basis, UPI saw a 1.55% growth in volume and nearly a 1% rise in value, compared to 16.73 billion transactions worth Rs 23.25 lakh crore in December. According to data released by the National Payments Corporation of India (NPCI), the average daily transaction count stood at 548 million. PhonePe currently leads the UPI market with a 47.7% share of transaction volume, followed by Google Pay at 36.7% and Paytm at 6.87%. This market share distribution is unlikely to change soon, as NPCI has extended the compliance timeline for Third-Party App Providers (TPAPs) exceeding the UPI volume cap. The new deadline has been extended by two years, until December 31, 2026. Meanwhile, NPCI has lifted the user onboarding limit for WhatsApp Pay, allowing the platform to offer UPI services to its entire user base across India. Recently, NPCI Chief Dilip Asbe disclosed that approximately 450 million users are currently utilizing UPI, with around 200 million daily active users. He emphasized the need for substantial support from the Reserve Bank of India (RBI), the government, and the broader financial ecosystem to explore strategies for onboarding an additional 200-300 million users onto the UPI platform.
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WhatsApp UPI: NPCI removes user onboarding restriction limits, company aims to hike user base | Company Business News
Livemint
·
8m ago
Medial
The National Payments Corporation of India (NPCI) has lifted the onboarding limit for WhatsApp Pay, allowing it to offer UPI services without restrictions to its entire user base in India. This move is expected to facilitate greater adoption of UPI on the platform, enhancing accessibility for daily transactions. WhatsApp Pay will adhere to existing UPI guidelines and ensure user privacy and security. Key factors for usage include having an updated app, a bank account, and an active debit card.
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PhonePe, G-Pay lead UPI transactions in December; Paytm struggles
Entrackr
·
7m ago
Medial
PhonePe, G-Pay lead UPI transactions in December; Paytm struggles In December, the market share of the top three UPI apps by transaction volume saw PhonePe leading with a dominant share of 47.7%. Google Pay followed with a strong 36.7%. The UPI payment ecosystem continued to see dominance from PhonePe and Google Pay in December 2024, with both platforms recording substantial transaction volumes and values. While PhonePe led the market in both transaction volume and value, Google Pay maintained a strong second-place position. According to the latest data, PhonePe registered 7.98 billion transactions with a total transaction value of Rs 11.76 lakh crore. Meanwhile, Google Pay recorded a transaction volume of 6.1 billion and a value of Rs 8.22 lakh crore for the month. On the other hand, Paytm, a key player in the digital payments space, struggled to keep pace with its competitors. It recorded a relatively smaller transaction volume of 1.15 billion, with a total value of Rs 1.25 lakh crore. In December, the market share of the top three UPI apps by transaction volume saw PhonePe leading with a dominant share of 47.7%. Google Pay followed with a strong 36.7%, while Paytm captured a smaller share of 6.87%. In terms of value, the trio’s market share stood at 50.6%, 35.38%, and 5.4% respectively. While PhonePe and Google Pay saw a slight increase in their market share compared to November, Paytm experienced a small decline, with its market share dropping from 6.95% in volume and 5.48% in value. Citing NPCI data, brokerage firm UBS said that Paytm did not gain any UPI market share in December, despite the company receiving clearance to add customers in October. Additionally, the Noida-based company’s shares dropped by 7.5% on Wednesday. Navi, which recently emerged as the fourth-largest player in terms of UPI volume, processed 202.53 million transactions amounting to Rs 11,317.09 crore, while Cred recorded 143.07 million transactions, valued at Rs 50,979.94 crore. As the competition heats up, NPCI has extended the compliance timeline for TPAPs exceeding the volume cap in UPI by two years. The Dilip Asbe-led firm also allowed Meta-owned WhatsApp to extend UPI services to its entire user base across the country. In December, WhatsApp recorded 57.7 million transactions worth Rs 4,348.19 crore and is ranked 11th among UPI-based apps.
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ET World Leaders Forum | UPI market share cap not a problem, there is scope for everyone: Google Pay VP
Economic Times
·
1y ago
Medial
Ambarish Kenghe, VP of Google Pay, believes that the UPI market has room for multiple players and does not see a challenge with the proposed market share cap. The central government and NPCI had suggested a 30% market share cap to prevent dominance, but enforcing it seems unlikely. PhonePe is currently the largest UPI payment app with 48% market share, followed by Google Pay with 37%. Kenghe also mentioned that Google Pay utilized AI to detect and prevent financial fraud, saving around Rs 12,000 crore last year.
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BT Banking & Economy Summit: SBI sees 19.5 crore UPI transactions per day, says deputy MD Nitin Chugh
Business Today
·
6m ago
Medial
SBI's Deputy MD, Nitin Chugh, highlighted at the BT Banking & Economy Summit that the bank sees 195 crore UPI transactions daily. He emphasized the exponential growth of UPI transactions, noting that current monthly volumes consistently exceed those of previous months, indicating the evolving nature of digital payments. This surge reflects increased user adoption and trust in UPI as a preferred payment method in India's rapidly advancing digital economy.
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UPI transactions surge 8% in December
Entrackr
·
8m ago
Medial
UPI transactions surge 8% in December Unified Payments Interface (UPI) recorded 16.73 billion transactions worth Rs 23.25 lakh crore in December, marking an 8% increase in volume and a 7.88% rise in value compared to November. On a year-on-year basis, this reflects a 39% year-on-year (YoY) growth in volume and a 28% increase in value, according to data released by NPCI (The National Payments Corporation of India). The average daily transaction count for December was 540 million, with a total daily transaction value of Rs 74,990 crore. In November, the daily average transaction count was 516 million, with a daily transaction value of Rs 71,840 crore. This upward trend continued from October 2024, when UPI processed 16.58 billion transactions worth Rs 23.50 lakh crore. PhonePe currently leads the UPI market with nearly 48% share by transaction volume, followed by Google Pay at 37% and Paytm at 7%. The market share is unlikely to change as NPCI has extended the compliance timeline for Third Party App Providers (TPAPs) exceeding the volume cap in UPI. The deadline has been extended by two years, until December 31, 2026. Meanwhile, NPCI has lifted the user onboarding limit for WhatsApp Pay, allowing the platform to extend UPI services to its entire user base across the country. Currently, UPI payments are accepted in seven countries, including Bhutan, Mauritius, Nepal, Singapore, Sri Lanka, and France. According to media reports, NPCI is working to expand its services to Qatar, Thailand, and the broader Southeast Asian region.
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