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What the arrival of AI phones and computers means for our data

Economic TimesEconomic Times · 1y ago
What the arrival of AI phones and computers means for our data
Medial

Apple, Microsoft, and Google are focusing on developing artificially intelligent smartphones and computers. This shift requires users to provide more data as these devices need access to a larger range of information to automate tasks. Companies are introducing new services, such as Apple Intelligence, which allow devices to remove unwanted objects from photos, create article summaries, and write responses. Microsoft is launching AI laptops with features like Recall, which allows users to search for past documents and emails by taking regular screenshots. Google has also introduced AI-powered tools, including a scam detector for phone calls. However, privacy concerns arise as more of our personal data is processed on cloud servers, potentially accessible by others.

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Quantum computing gets real: It could even shorten your airport connection

LivemintLivemint · 1y ago
Quantum computing gets real: It could even shorten your airport connection
Medial

Quantum computers, which utilize the strange behavior of particles at the subatomic level, have the potential to revolutionize our lives. Unlike conventional binary systems, quantum computers use qubits, which can represent complex mixtures of zero and one. These machines can solve optimization problems that involve a massive number of possibilities, which would be impossible for classical computers to handle. Quantum computers have already shown their capabilities by outperforming the world's most powerful supercomputers in certain calculations. Although large-scale quantum computers are still at least a decade away, research and development in this field are paving the way for practical applications, from optimizing flight connections to solving complex scientific problems.

Hypergro.ai leverages AI for marketing efficiency and targeting

EntrackrEntrackr · 1y ago
Hypergro.ai leverages AI for marketing efficiency and targeting
Medial

Hypergro.ai is a new-age generative AI startup that focuses on solving core marketing problems for brands, such as identifying and understanding target audiences, providing actionable insights on consumer behavior, preferences, patterns, and more. The Bengaluru-based company has also raised funding from investors such as Silver Needle Ventures, HME Ventures, and Dholakia Ventures, among others. We spoke to the company’s Co-founder and CBO, Neha Soman, to learn more about Hypergro.ai, what distinguishes it from the competition, and the roadmap ahead. Here are the edited excerpts: How did you come up with this idea? Hypergro.ai was born from a vision to redefine marketing in the AI era. Drawing from our extensive experience as content creators as well as product and tech within major Indian social media firms like ShareChat and Glance, it has given us deep insights into social media trends and algorithmic intricacies. These experiences showed us the enormous potential of AI in crafting more nuanced and effective marketing strategies that align with the evolving digital landscape. How does the platform work? Please help simplify the process. Hypergro.ai acts as a comprehensive solution for all marketing needs. By utilizing AI, the platform identifies the perfect customer profiles, crafts tailored messages, creates personalized content, and ensures precise ad targeting—all automatically and in real-time, enhancing efficiency and reducing costs. Hypergro.ai functions through an automated process designed to optimize marketing efforts efficiently. It starts by identifying detailed customer personas, which involves analyzing data to understand the different potential customers who might be interested in the product. This data-driven approach allows Hypergro.ai to pinpoint specific characteristics such as age, interests, and buying habits, creating a comprehensive profile for each customer group. Once these personas are established, Hypergro.ai assists in developing tailored messages that resonate specifically with each identified group. This personalization ensures that communications are not only relevant but also engaging to each type of customer. Following this, the platform aids in the creation of content suited to these personas. The key to Hypergro.ai’s approach is not just creating content but also ensuring it reaches the right audience. To achieve this, the platform employs sophisticated AI algorithms for precise ad placement. This means deciding on the most effective platforms and times to display these ads, ensuring they are seen by the intended demographic, maximizing both engagement and impact. Lastly, the entire process is automated and continuously optimized in real time. Hypergro.ai learns from the outcomes of each campaign, making intelligent adjustments to both content and ad placements. This dynamic optimization helps improve the effectiveness of marketing campaigns, ensuring better results while saving time and resources. Through this comprehensive, AI-driven approach, Hypergro.ai helps brands reach their marketing goals with greater precision and efficiency. Please help understand how you generate revenues. Our revenue model is based on a subscription framework where brands can choose from a variety of packages tailored to their needs. These packages provide access to our advanced AI tools for content generation, performance analytics, and tailored advertising solutions. This model allows for flexibility and scalability, accommodating the varying needs of small startups to large enterprises What are the key challenges in the industry that have not been addressed yet? The digital marketing industry often struggles with the dual challenges of automating processes while maintaining a personalized touch in customer interactions. Traditional marketing techniques can be indiscriminate and impersonal. Hypergro.ai tackles this by integrating cutting-edge AI to offer hyper-personalized marketing solutions that not only identify but also predict customer preferences and behaviors, setting a new standard for what targeted marketing can achieve. How has your startup performed since inception? Please share statistics. Since our inception, Hypergro.ai has seen exponential growth. Our platform now supports a vibrant community of over 300,000 creators across India, and we have collaborated with more than 100 brands to fine-tune our AI capabilities. This synergy has led to our AI model enhancing its accuracy significantly, leading to measurable improvements in revenue generation for our clients—demonstrating the tangible benefits of our AI-driven approach. What are your short-term and long term goals in terms of product and business expansion and diversification? Our immediate objective is to refine our AI models to offer even more precise and effective marketing tools, ensuring brands feel their investment is directly contributing to visible and substantial outcomes. Over the long term, we aspire to revolutionize the agency model not just in India but globally, starting with strategic expansions into the US and UAE markets. Our goal is to transform Hypergro.ai into a benchmark for performance marketing worldwide.

Cygnet aims to drive business process digital transformation through specialized offerings

EntrackrEntrackr · 1y ago
Cygnet aims to drive business process digital transformation through specialized offerings
Medial

Cygnet is an Ahmedabad-based SaaS startup that aims to help organizations achieve business process digital transformation with its specialized offerings in compliance, digital and quality engineering, enterprise modernization, data, AI and analytics, hyper-automation, test automation, digital signature, and a myriad of other offerings. We spoke to the company founder, Niraj Hutheesing, to learn more about the startup, how it works, the growth of cloud and automation in the context of new-age AI, the future roadmap, and much more. How has the cloud and automation industry evolved with the arrival of new-age AI? How do you plan to make the transformation? The cloud and automation industry has evolved significantly with the advent of AI, enhancing capabilities in data processing, predictive analytics, and process automation. Our AI solutions excel in cloud monitoring and developing self-healing scripts, reducing Service Level Agreement (SLA) breaches through consolidated alerts. Additionally, AI-driven FinOps optimizes cloud infrastructure costs, while business process automation delivers real-time insights to operations teams. As pioneers in business prediction, we use AI to nullify data gaps, empowering businesses to enhance data-driven decision-making with accurate forecasts and strategic advantages. Do you also offer cyber security solutions? If yes, please explain them. If no, please help understand your point of view on adding a security layer to yourservices given the increasing risks. Yes, Cygnet offers comprehensive cyber security solutions under our ‘Security as a Service’ portfolio. Our approach is to implement ‘security by design’, ensuring all controls are implemented as a regular practice rather than add-on activities. Cygnet, certified on ISMS and SOC 2 Type 2, ensures overall compliance with industry standards for products and services provided. We also cater to our client’s needs in performing specific security practices, including Network Security assessment, Application Security assessment, Cloud assessment, documentation, Compliance reviews, etc., to help them achieve the required security posture. Cygnet also ensures the ‘Single Source of Truth’ concept using a data warehouse is implemented product-wide to ensure data reliability and integrity are maintained. Our approach includes compliance automation, ensuring adherence to industry standards and regulations. We implement infrastructure automation to maintain robust security protocols across all systems. Our applications support regulatory-required User access management modules, which ensure appropriate authentication, authorization, roles, rights, and logging are performed and stored in a secured format for future reviews. There are a bunch of companies operating in your space, with some well-established ones too. How do you stand out from the competition? With a couple of decades of robust experience in providing solutions to multiple organizations globally, Cygnet understands the need for agile deliveries and challenges occurring in a dynamic environment. The ability to adapt to changes and implement a solution or product tailored specifically for the client helps us to stand out from our competitors. Be it on critical integrations with legacy systems on the tax tech or fintech side or modernizing decade-old applications without incurring major downtimes. Cygnet is a CMMi v2 L3, SoC 2 Type 2, and ISMS-certified organization that helps us provide our clients with prompt and secure solutions. We also have a 24/7 support model for functional, process, and technical aspects to ensure client support is not hampered. With a process-driven approach, we have specific delivery teams that ensure client requirements are met in a cost-effective and efficient manner. Which are your key markets? Please explain what makes India different from other developing and developed markets? Cygnet’s key markets include India, the Middle East, America, and Europe. In India, we have a significant presence, managing one-fifth of the country’s e-invoicing traffic through our portals. India’s market is distinct due to its decentralized and distributed systems, emphasizing the importance of data integrity and integrated systems. Unlike other regions, India’s regulatory environment and digital infrastructure necessitate robust, scalable solutions tailored to diverse requirements, making it a unique and dynamic market for our product solutions. What is your roadmap for increasing your local and international footprint? Cygnet’s roadmap for increasing its local and international footprint involves leveraging its unique COSMOS Digital Transformation Framework, based on co-ideate, co-innovate, co-create, and co-evolve pillars, ensuring a collaborative and innovative environment. This strategy fosters strong client relationships and delivers tailored solutions. By partnering strategically and offering holistic service offerings for BFSI, Manufacturing, and Healthcare industries, Cygnet aims to achieve a robust global footprint. As a core thought leader in tax, compliance, and data understanding, Cygnet excels in transforming financial processes across local and global markets. Please help understand your growth trajectory in terms of users or clients or any other metric you use. And also share your future projections and measures to achieve them. Our growth trajectory has been impressive, scaling our client base and securing multi-million dollar deals across 1000+ Enterprise accounts globally. We’ve successfully retained 90%+ clients and expanded our valued clients during global economic downturns, strengthening our position as a trusted partner in driving sustained growth. Amongst all the proprietary platforms, we have more than half a lac user base globally. Wherein one of the platforms, Cygnet Tax, processes 19% of India’s E-invoicing volume. Over the past year, our product vertical grew by 45%, with a projected 50% growth this financial year. Amongst solutions provided to our clients for their Go-To-Market, we have achieved 97% client satisfaction & 65% referral-based business. Looking ahead, we plan to achieve vertical growth through cross-selling services and horizontal expansion with global e-invoicing solutions to address compliance challenges for MNCs.

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