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Livpure raises $28 Mn from M&G Investments and Ncubate Capital

EntrackrEntrackr · 1y ago
Livpure raises $28 Mn from M&G Investments and Ncubate Capital
Medial

Water purifiers and air conditioners manufacturer Livpure has scooped up Rs 208 crore ($25 million) in funding from M&G Investments through its Catalyst investment strategy, and around Rs 25 crore ($3 million) from Ncubate Capital Partners. The proceeds will be used to speed up category expansion, product development, expand offerings, market presence and cater to evolving consumer needs in the home category, Livpure said in a press release. Founded in 2012 by Rakesh Malhotra and Navneet Kapoor, Livpure offers water purifiers, subscription-based water purifiers, air coolers, kitchen appliances, mattresses, and sleep accessories among others. As per startup data intelligence platform TheKredible, Navodhyam Trust (owned by founders) had more than 50% stake in the company as of last funding round followed by Lakshya Holding which had over 10% holding. It has raised nearly $80 million to date. Among the venture capital funded startups, Livpure competes with DrinkPrime which recently raised $3 million led by SIDBI Venture Capital. DrinkPrime’s other notable investors include Omidyar Network India and Peak XV’s Surge. In the subscription model, Livpure also competes with traditional players such as Eureka Forbes’ Acquaguard and ZunPure. For the fiscal year ended in March 2023, Livpure registered 35% growth in its operating revenue to Rs 294 crore while its losses grew only 10% to Rs 48.62 crore. Water purifiers business has been the key revenue driver for Livpure, and accounted for more than 80% of its total collection. While the company is yet to file an annual report for FY24, it claims to record a 45% growth across all business segments in the first quarter of the ongoing fiscal year (FY25).

Apparel brand ReplyAll raises Rs 6.8 Cr led by Sparrow Capital

EntrackrEntrackr · 5d ago
Apparel brand ReplyAll raises Rs 6.8 Cr led by Sparrow Capital
Medial

ReplyAll, a Bengaluru-based apparel brand focused on all-day clothing, has raised Rs 6.8 crore ($750K) in its first funding round led by Sparrow Capital and Antler India, with participation from Bharat Founders Fund, DeVC, and several D2C founders including Shantanu Deshpande, Revant Bhate, Ashish Goel, Sangeet Agarwal, Navin Parwal, Nikhil Bhandarkar, and Arjun Vaidya. The proceeds will be used for product development, expansion of the material and design pipeline, and scaling the brand’s presence across markets. ReplyAll intends to develop advanced technical fabrics and adaptive designs targeted at urban consumers seeking versatile clothing. Founded by Rushabh Sanghavi, ReplyAll is creating a new category it calls all-day clothing, designed for continuous use across work, movement, travel, and daily activities. The brand’s approach is based on material science, fabric engineering, and functional design aimed at India’s climate and consumer habits. As per market research, India’s apparel market was valued at $59.3 billion in 2024. Functional clothing accounts for $8.89 billion and is growing at 5–6% annually. The brand is launching with an all-day clothing line for men, built using fabrics engineered for breathability, thermoregulation, sweat resistance, and stretch. The company aims to offer clothing that works across multiple daily contexts and emphasises performance at the fibre level. ReplyAll defines its category as purpose-built apparel designed for continuous use rather than trend-driven fast fashion.

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