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Watching Netflix without ads may cost you more as cheapest Basic plan gets phased out

Business Insider

Business Insider · 1y ago

Watching Netflix without ads may cost you more as cheapest Basic plan gets phased out

Netflix is planning to retire its $11.99 per month Basic subscription plan in some countries. The plan is currently available only to existing users, as new or returning users have been blocked from signing up for the plan since July 2023 in the US and UK. Netflix aims to phase out the plan in the UK and Canada in the second quarter of this year. This move could result in a de-facto price increase for users, as the next cheapest ad-free plan costs $15.49 per month. Netflix reported a record fourth quarter with 13.1 million new subscribers and 260 million total subscribers globally. Its closest competitor, Disney+, has 150 million subscribers.

Related News

X reportedly testing new paid premium membership tiers

Economic Times

Economic Times · 1y ago

X reportedly testing new paid premium membership tiers

According to reports, X is testing new paid premium membership tiers, including Basic, Standard, and Plus. The Basic plan will not reduce the number of ads, the Standard tier will show half as many ads, and the Plus premium offering will remove ads entirely. The cost of the Plus tier might be more than the current $8 per month. X CEO, Linda Yaccarino, recently stated that the company's advertising, data licensing, and subscription revenue is growing, and they aim to be profitable by early 2024.

Netflix may introduce in-app purchases, ads to games

Business Insider

Business Insider · 1y ago

Netflix may introduce in-app purchases, ads to games

Streaming giant Netflix is reportedly planning to generate revenue from its gaming business by introducing in-app purchases and advertisements. The company offers over 75 mobile games to its subscribers, and now it is considering placing a price on premium gaming titles and adding ads to games. Netflix had previously stated that it wants to provide a differentiated gaming experience without ads or in-game payments. The company rolled out its games across various devices and announced the first public tests of its cloud-streamed games in August.

Netflix confirms it’s cutting off Apple billing for grandfathered subscribers

The Verge

The Verge · 1y ago

Netflix confirms it’s cutting off Apple billing for grandfathered subscribers

Netflix has started removing longtime subscribers from their Apple iTunes billing plans in certain countries, requiring them to pay Netflix directly using a credit or debit card. This change affects members on the basic plan who were using iTunes payment, including users in the US and Canada. Previously, Netflix resisted using Apple's in-app subscription options due to the 30% cut Apple took. In 2018, Netflix stopped offering in-app subscriptions altogether. This move means higher prices for some subscribers or switching to an ad-supported plan.

Netflix axes its basic plan in Canada, IRL shuts down and Shein's influencer stunt backfires

TechCrunch · 2y ago

Netflix axes its basic plan in Canada, IRL shuts down and Shein's influencer stunt backfires

In this week's edition of Week in Review (WiR), we cover Netflix axing its basic plan in Canada, Shein's ill-conceived publicity stunt and more. Read on the source below to know kore-

Powerful programming: BBC-controlled electric meters are coming to an end

Arstechnica

Arstechnica · 4m ago

Powerful programming: BBC-controlled electric meters are coming to an end

The UK's Radio Teleswitch system, which allowed homes to take advantage of off-peak electricity rates via a BBC Radio 4 Long Wave signal, is ending in June 2025. This service, reliant on outdated technology, is being phased out due to the scarcity of necessary components and high operating costs. Utilities plan to upgrade users to smart meters, although some smart meters have faced issues due to the phased-out 2G and 3G networks.

Ring doorbell subscription doubles in two years; customers angry

Startup News FYI

Startup News FYI · 1y ago

Ring doorbell subscription doubles in two years; customers angry

Amazon has announced that the price of the cheapest Ring doorbell subscription is being increased again, amounting to a doubling in cost since 2022. The latest increase takes effect next month and represents a 25% increase on the current cost of the Ring Protect Basic subscription. Customers are reacting angrily to the news, with many canceling their subscriptions and boycotting the company. Industry experts are also questioning the price rise, stating that Ring must justify the steep increase and explain how its services are improving. This price hike could potentially damage Amazon's reputation.

Netflix Planning Another Season of Price Hikes, Analysts Say

Gizmodo

Gizmodo · 1y ago

Netflix Planning Another Season of Price Hikes, Analysts Say

Wall Street analysts are predicting another price increase for Netflix's streaming service in 2024. UBS analyst John Hodulik expects rate hikes this year, which could lead to a 15% revenue growth for Netflix. The company's recent crackdown on password sharing and the elimination of its Basic plan in certain regions underscores its mission to maximize subscriber value. Despite previous price increases, Netflix has not seen a significant loss in subscribers, and analysts believe it will be able to retain subscribers more effectively than other streaming services due to its extensive library and dedicated fan base.

Amazon to start ads on Prime Video from 2024

Economic Times

Economic Times · 1y ago

Amazon to start ads on Prime Video from 2024

Amazon has announced that it will start showing ads on its Prime Video platform from early 2024. This move follows similar initiatives from competitors Netflix and Walt Disney. The ads will initially be introduced in the United States, the UK, Germany, and Canada, with other countries to follow later in the year. However, Amazon will offer an ad-free subscription tier at a higher cost for those who wish to avoid the advertisements. Live event content, such as sports, will still include ads even for ad-free subscribers.

Is Snapchat testing a new ad-free subscription?

Livemint

Livemint · 1y ago

Is Snapchat testing a new ad-free subscription?

Snapchat is reportedly testing an ad-free subscription plan called Snapchat Plus, which is currently available in Australia for a monthly cost of AUD 15.99. The plan aims to eliminate ads from stories and Lens ads, but users may still encounter some sponsored ads. The feature was previously accessible in Norway. It is speculated that Snapchat might charge users separately for an ad-free experience, and there is no confirmation on a global rollout yet. The platform has introduced various new features with the launch of Snapchat Plus.

Netflix is different now — and there’s no going back

The Verge

The Verge · 1y ago

Netflix is different now — and there’s no going back

Netflix is adapting and making significant changes to stay ahead in the competitive streaming industry. In response to a dwindling subscriber base, the company launched a cheaper, ad-supported tier that quickly gained popularity. Netflix also cracked down on password sharing and implemented price hikes, leading to increased revenue. The company's focus is now on scaling its advertising business and making its ads plan more attractive. Additionally, Netflix's $5 billion deal with WWE Monday Night Raw provides another revenue stream. These strategic moves showcase Netflix's evolution as it navigates the changing streaming landscape.

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