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Inc42

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Ullu’s Founder Vibhu Agarwal Set To Roll Out Mythological OTT Platform Hari Om

Ullu Digital, currently facing investigations for allegedly selling pornographic content involving school children, is launching a new mythological OTT platform called Hari Om in June 2024. The platform will only feature 'U' rated content suitable for all ages, including animated shows for younger viewers. The decision to pivot towards mythology comes amid mounting pressure on Ullu for adult-only content, leading to scrutiny from Google and the National Commission for Protection of Child Rights. The upcoming platform will serve as a platform for Indian heritage, culture, and spirituality, with a focus on engaging audiences of all ages.

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