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UK regulator criticises Google targeted adverts plans

Economic Times

Economic Times · 7m ago

UK regulator criticises Google targeted adverts plans

The UK's Information Commissioner's Office (ICO) has criticized Google for a policy change that allows advertisers to use fingerprinting technology to track and collect user information for targeted advertising. The ICO argues that fingerprinting is not a fair method of tracking as it reduces user choice and control over data collection. Unlike cookies, which can be easily erased, digital fingerprints are harder to change or remove. The ICO is engaging with Google on this change and warns that businesses must give users fair choices and obtain consent before using fingerprinting technology. Google insists it will continue to give users choice and work towards responsible data use in the industry.

Related News

UK regulator says Google's ad-privacy changes fall short

Economic Times

Economic Times · 1y ago

UK regulator says Google's ad-privacy changes fall short

The UK Information Commissioner's Office (ICO) has expressed concerns about Google's proposed technology, Privacy Sandbox, as a replacement for cookies. In an internal report, the ICO stated that Privacy Sandbox leaves gaps that could compromise privacy and allow for the identification of anonymous users. The regulator has been in talks with Google and plans to share their concerns with the UK Competition and Markets Authority (CMA). The CMA is currently investigating Google's plan to cut support for cookies in the Chrome browser over concerns of potential anti-competitive behavior in the digital advertising industry.

UK regulator to push for probe into Amazon, Microsoft cloud dominance

Economic Times

Economic Times · 1y ago

UK regulator to push for probe into Amazon, Microsoft cloud dominance

UK regulator Ofcom will recommend an antitrust investigation into the dominance of Amazon and Microsoft in the country's cloud computing market. The two companies hold a combined market share of 60-70%, while Google, their closest competitor, has around 10%. Ofcom previously considered referring the market for investigation by the Competition and Markets Authority (CMA). The regulator expressed concerns over constraints on customers' ability to use multiple providers and the difficulty for smaller cloud providers to compete with the giants. Amazon, Microsoft, and Ofcom have not yet commented on the matter.

British regulators look into Big Tech and digital wallets

Economic Times

Economic Times · 1y ago

British regulators look into Big Tech and digital wallets

The UK Financial Conduct Authority and Payments Systems Regulator are investigating the use of digital wallets by Big Tech companies, such as Apple Pay, Google Pay, and PayPal. They are examining potential concerns regarding competition, consumer protection, and market integrity. Digital wallets have become increasingly popular among UK adults and serve as an important connection between Big Tech firms and consumers. Regulators aim to understand the benefits and risks associated with digital wallets and their impact on payment options at checkout. They plan to provide an update on this issue by Q1 2025.

Deloitte UK plans to layoff more than 3% of its positions as demand slows

Livemint

Livemint · 1y ago

Deloitte UK plans to layoff more than 3% of its positions as demand slows

Deloitte plans to layoff more than 800 positions in the UK, equivalent to about 3% of its workforce of 27,000 in the country, in response to a slowdown in demand and an easing in the pace of workers choosing to leave Deloitte, one of the Big Four accounting firms, is reportedly planning targeted restructuring that may lead to job cuts. This comes amid economic uncertainty and a decrease in open roles. Ernst & Young recently announced layoffs in its UK financial services consulting division, while PricewaterhouseCoopers has reduced pay hikes and bonuses for some UK employees.

UK aims to tackle Google dominance of online search

Economic Times

Economic Times · 23d ago

UK aims to tackle Google dominance of online search

The UK's Competition and Markets Authority (CMA) is proposing measures to address Google's dominance in online search. The CMA aims to designate Google with "strategic market status," imposing special requirements under new regulations. Google warned that these regulations might impact UK economic growth. The CMA plans to consult on changes to make search services more competitive, such as legal requirements for default choice screens and fair search result rankings. Google holds over 90% market share in UK searches.

Britain to trial use of drones in deliveries, emergency services

Economic Times

Economic Times · 11m ago

Britain to trial use of drones in deliveries, emergency services

The UK's aviation regulator, the Civil Aviation Authority (CAA), has chosen six projects, including Amazon's Prime Air drone delivery service, to participate in trials testing the use of drones. The projects will focus on various applications such as infrastructure inspection, emergency services, and medical supply delivery. The CAA aims to develop policies and regulations to facilitate the safe integration of drone flights into UK airspace, with the goal of enabling drone operations beyond the visual line of sight. Amazon previously announced plans to begin drone deliveries in the UK, Italy, and the US.

Google’s use of student data could effectively ban Chromebooks from Denmark schools

The Verge

The Verge · 1y ago

Google’s use of student data could effectively ban Chromebooks from Denmark schools

The Danish privacy regulator, Datatilsynet, has ruled that cities in Denmark must ensure greater privacy assurances when using Google services that may expose children's data. The regulator found that Google uses student data from Chromebooks and Google Workplace for Education for its own purposes, which contravenes European privacy laws. Municipalities have until March 1st to explain how they will comply with the order and will no longer be able to transfer data to Google starting August 1st. This could result in the phasing out of Chromebooks. The regulator also stated that municipalities cannot send data to Google unless there are legal changes or Google provides a way to filter students' information. Google has been working with Danish municipalities to address the privacy concerns since July 2022.

Ireland fines LinkedIn 310 million euros over EU data breach

Economic Times

Economic Times · 8m ago

Ireland fines LinkedIn 310 million euros over EU data breach

The Irish Data Protection Commission has fined LinkedIn €310 million ($335 million) for violating users' personal data privacy by using targeted advertising without obtaining their consent freely. This is the largest fine issued by the regulator under EU data protection rules.

India's mobile payments dilemma | TechCrunch

TechCrunch · 6m ago

India's mobile payments dilemma | TechCrunch

India's payments regulator is considering capping the market share of Walmart's PhonePe and Google Pay on the UPI platform, which dominates India's mobile payments scene. The proposal limits each firm's UPI transactions to 30%, affecting their growth and market plans. Currently, PhonePe and Google Pay handle 47.8% and 37.1% of UPI transactions, respectively. The decision could benefit other fintech startups and marks significant regulatory intervention in India's booming technology sector.

Google hit with $314 million US verdict in cellular data class action - The Economic Times

Economic Times

Economic Times · 15d ago

Google hit with $314 million US verdict in cellular data class action - The Economic Times

A California jury ordered Google to pay $314.6 million to Android users for unauthorized data collection while phones were idle. The class action represents 14 million users who alleged data was used without consent, benefiting Google. The company plans to appeal, claiming misunderstanding of vital services. The lawsuit argues data was used for activities like targeted advertising. A similar lawsuit in federal court is set for trial in 2026.

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