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Titan’s Helios to launch exclusive luxury watch stores as demand surges

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- Helios—The Watch Store is planning to launch exclusive outlets for luxury watches in India. - The first store, called 'Helios Luxe', will open at Delhi’s T1 terminal this month, followed by stores in Goa, Chennai, Bengaluru, and Mumbai. - India has shown the fastest growth in demand for Swiss timepieces globally, with imports in this category rising by 23% in the first nine months of 2024. - Helios is the fastest-growing segment for Titan Co. Ltd's watches and wearables business, with revenue increasing by 18.4% in FY24. - Helios plans to expand its bridge-to-luxury portfolio by launching three to four new brands this year. - The company is intensifying its digital marketing efforts, with 25% of its digital advertising budget being spent on Instagram to attract millennials and Gen Z consumers.