News Post

TikTok's aggressive growth tactics are upsetting partners, creators, and everyday users

Business Insider

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TikTok's aggressive growth tactics are leading to conflicts with partners, creators, and users. The company is currently involved in a public spat with Universal Music Group over music licensing, resulting in the removal of popular tracks. Additionally, TikTok is drawing criticism from users for aggressively promoting its e-commerce feature, Shop, which some feel is detracting from the app's original content. The company's confidence stems from its successful entry into the competitive social media market, but risking its relationships with music partners and alienating users could threaten its future.

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