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TikTok Shop expands its secondhand luxury fashion offering to the UK

TechCrunch · 11m

TikTok Shop is expanding its secondhand luxury category to the UK, allowing users to purchase pre-owned high-end clothing and accessories through the app. The move puts TikTok Shop in competition with other resale platforms like The RealReal and Depop. At launch, the UK category will feature five brands, including Sellier and Luxe Collective. While TikTok Shop has been successful, there are concerns about counterfeit and poor-quality products flooding the marketplace. The company has implemented measures to combat counterfeit goods, including partnering with authentication services and discussing potential collaboration with luxury company LVMH. The launch aligns with the growing trend of embracing preloved fashion.