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Threads is adding live scores for sports games, starting with the NBA

TechCrunch · 1y ago

Threads is adding live scores for sports games, starting with the NBA

Threads, the app from Instagram, is testing live scores for NBA games and plans to expand to other leagues. The feature aims to attract users who want to discuss live games and stay updated. Threads also allows users to tap a team's logo and join the conversation about that team, connecting with other fans. Basketball has become one of the most popular topics on Threads, and the addition of live scores is part of the app's vision to become a hub for sports discourse. The feature enables users to search for game start times, current scores, and final scores. This move by Threads is part of its ongoing effort to compete with X by offering similar functionalities, such as trending topics.

Related News

Apple just launched a new app

Business Insider

Business Insider · 1y ago

Apple just launched a new app

Apple has launched a new app called Apple Sports, which serves as a hub for sports fans to keep track of game scores, schedules, and betting odds. The free app allows users to follow their favorite teams and leagues, and even provides a button to access live streams of the games. Initially, the app covers sports leagues such as MLS, NBA, NCAA basketball, NHL, Bundesliga, LaLiga, Liga MX, Ligue 1, Premier League, and Serie A, with plans to add more leagues in the future. The aim is to provide sports fans with a fast and convenient way to stay updated with their favorite teams and sports.

The ultimate sports streaming service will have to fight itself

The Verge

The Verge · 1y ago

The ultimate sports streaming service will have to fight itself

ESPN, Fox, and Warner Bros. Discovery are planning to launch a new joint streaming service that will offer live content from major sports leagues, including the NFL, NBA, NHL, and more. The aim is to provide a single streaming platform for sports fans who currently need multiple subscriptions to watch their favorite games. This move is expected to disrupt the sports streaming industry, potentially impacting live TV subscriptions and competing streaming services. However, there are concerns about the impact on fair market competition and the potential conflict with existing streaming offerings like ESPN's standalone app and Warner Bros. Discovery's live sports tier.

NBA signs broadcasting deal with Disney, Amazon, Comcast worth $77 billion

Economic Times

Economic Times · 11m ago

NBA signs broadcasting deal with Disney, Amazon, Comcast worth $77 billion

Walt Disney, NBCUniversal, and Amazon have secured an 11-year, $77 billion deal to carry National Basketball Association (NBA) games. The deal ends the NBA's long-standing relationship with Warner Bros Discovery's TNT Sports division, who fell short in their bid. The new agreement will see an increase in the number of regular-season games televised, with Disney carrying 80 games, NBCUniversal airing 100 games, and Amazon streaming 66 games. The NBA hopes that these partnerships will expand the reach and accessibility of their games for fans worldwide.

As users abandon X, sports Twitter endures

Economic Times

Economic Times · 1y ago

As users abandon X, sports Twitter endures

Despite many users abandoning Twitter (referred to as "X" in the article) following unpopular changes made by Elon Musk, sports fans and reporters still find the platform indispensable for live updates and discussions about games, coaching decisions, and umpire calls. Sports Twitter remains active because other alternatives like Meta's Threads and Bluesky are less appealing to fans. The real-time nature of Twitter makes it ideal for consuming game updates and breaking sports news. Sports Twitter also fosters communities where friendships are formed among fans of specific teams or sports.

Amazon tops $1.8 billion ad-spending commitment target for video-streaming services: reports

Economic Times

Economic Times · 9m ago

Amazon tops $1.8 billion ad-spending commitment target for video-streaming services: reports

Amazon has reportedly achieved its goal of attracting $1.8 billion in advertising spending commitments for its video-streaming services for the upcoming year. This includes ads on Prime Video and live sports telecasts, such as NFL's Thursday Night Football. The company aims to capture a significant share of ad budgets as they shift towards streaming-video services. Amazon recently started placing ads on Prime Video and secured rights to carry NBA games in a lucrative 11-year deal. Despite missing estimates for advertising sales in Q2, the company continues to invest in its ad revenue growth.

Netflix teams up with CBS Sports to produce Christmas day NFL games

Economic Times

Economic Times · 11m ago

Netflix teams up with CBS Sports to produce Christmas day NFL games

CBS Sports, owned by Paramount Global, will produce two NFL games that will be aired on Netflix on Christmas Day. CBS has the rights to broadcast the games in the competing-team cities, while NFL+ will stream the games on mobile devices in the US. This marks the first time Netflix has licensed the rights to a major sports league and the first live football streaming on the platform. NFL is the most-watched sports league in the US, with this year's Super Bowl drawing a record 123.7 million viewers.

Hulu with Live TV adds MLB Network just as baseball season gets underway

The Verge

The Verge · 1y ago

Hulu with Live TV adds MLB Network just as baseball season gets underway

Hulu has added MLB Network to its channel lineup before the 2024 Opening Day, offering subscribers access to over 100 nationally broadcast MLB games and original programming. This comes after YouTube TV dropped MLB Network in 2020 due to failed negotiations with Major League Baseball. However, YouTube TV's competitors, including Hulu with Live TV, Sling TV, and Fubo, still offer MLB Network. The live sports streaming landscape may change further with the proposed formation of a sports streaming conglomerate by ESPN, Fox, and Warner Bros. Discovery, which has drawn the attention of the Justice Department.

Fox, Disney's ESPN and Warner Bros Discovery to launch sports streaming service

Livemint

Livemint · 1y ago

Fox, Disney's ESPN and Warner Bros Discovery to launch sports streaming service

Fox Corp, Disney's ESPN, and Warner Bros Discovery are teaming up to launch a sports streaming service in the autumn, targeting a younger audience not watching traditional TV. The service will offer a variety of professional and collegiate sports content, including NFL, NBA, MLB, and FIFA World Cup. It will be available as a standalone service or as part of streaming bundles from Disney, Hulu, or Max. The collaboration aims to provide more choice for consumers and tap into the growing market for sports streaming.

LinkedIn plans to add gaming to its platform

TechCrunch · 1y ago

LinkedIn plans to add gaming to its platform

Microsoft-owned social media platform LinkedIn is reportedly developing a games experience to increase user engagement. Its three initial games will be called 'Queens', 'Inference', and 'Crossclimb'. LinkedIn is experimenting with organising player scores based on places of work, creating rankings for different companies. A LinkedIn spokesperson confirmed the gaming initiative, stating that it aims to add puzzle-based games within the LinkedIn experience to deepen relationships and spark conversations. However, the spokesperson did not disclose a launch date or Microsoft's involvement in the project.

Real sports gaming platform Game Theory acquires sports analytics startup Matchday

Economic Times

Economic Times · 1y ago

Real sports gaming platform Game Theory acquires sports analytics startup Matchday

Real sports gaming platform Game Theory has acquired sports analytics startup Matchday.ai. The acquisition, effective from October 28, aims to enhance gameplay for sports enthusiasts at all levels by leveraging Matchday's deeptech capabilities. Game Theory offers a platform for connecting and tracking scores, health levels, and other features for various sports. Funding of $2 million was recently received by Game Theory from Rainmatter, Rohan Bopanna, WEH Ventures, and other investors. Matchday's computer vision technology and AI capabilities were the key factors in the acquisition.

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