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Footwear startup RARA Barefoot raises $500K in seed round

EntrackrEntrackr · 14d ago
Footwear startup RARA Barefoot raises $500K in seed round
Medial

Footwear startup RARA Barefoot has raised $500K in an oversubscribed pre-seed funding round and announced the launch of its debut sneaker line. The round is led by founders and senior operators from Zomato, Urban Company, Tata 1mg, Shyft, and HexaHealth, along with Managing Directors and Partners from ChrysCapital and BCG. The proceeds will be used to support its national D2C rollout, the establishment of select offline retail partnerships, and local manufacturing scale-up as the brand prepares to bring barefoot sneakers to Indian consumers, RARA Barefoot said in a press release. Co-founded in 2024 by Varun Mimani and Manas Tripathi, RARA Barefoot is a performance footwear company pioneering barefoot sneakers. By combining evolutionary design with modern aesthetics, RARA aims to create footwear that lets the body move naturally the way nature intended. RARA launches as a direct-to-consumer (D2C) brand, with its first collection available online at its website. The company plans to expand through select multi-brand stores and experience-driven offline pop-ups in major cities in 2026. According to RARA Barefoot, each sneaker offers three designs such as a flat sole with zero heel-toe drop, a wide toe box for natural toe spread, and a flexible sole that bends with the foot’s 33 joints. All sneakers are manufactured in India, combining global barefoot design with locally sourced, high-performance materials. As per market research, the India sneaker market is expected to reach $4,665.9 million by 2030, with a CAGR of 5.7%.

The need for Pre-Seed VC funds in India

Inc42Inc42 · 1y ago
The need for Pre-Seed VC funds in India
Medial

The article discusses the significance of pre-seed funding in the Indian startup ecosystem. Pre-seed funding fills the gap between bootstrapping and seeking traditional seed funding. It supports startups in their early stages by providing financial support, attracting talent, and validating their problem statements. Pre-seed investors require a deep understanding of the market and focus specifically on this stage of a startup's journey. They offer tailored support and guidance to early-stage startups, helping them navigate challenges and drive growth. Pre-seed funding benefits both startups and investors, allowing for early entry, influence on startup direction, potential high returns, and long-term relationships with entrepreneurs.

PRISM rolls out CheckIn, uniting OYO’s hospitality brands under premium value collection

EntrackrEntrackr · 1m ago
PRISM rolls out CheckIn, uniting OYO’s hospitality brands under premium value collection
Medial

PRISM, the parent company of OYO, has launched CheckIn, a new premium value hotel collection bringing together well-known hospitality brands including Townhouse Hotels, Clubhouse, Sunday Hotels, Belvilla, and Palette Hotels. With over 1,300 hotels across India, CheckIn claims to become the country’s largest premium value hotel chain. Each property under the CheckIn Collection will be professionally managed by dedicated teams and partner management companies to ensure consistency, reliability, and guest satisfaction. The brand promises a standard experience across all hotels, trained staff, wholesome breakfast, clean bedrooms, Kimirica Splash & Dash kits, and in-room entertainment beyond free Wi-Fi. Within the portfolio, Townhouse Hotels serve as the entry tier, while Sunday Hotels represent the premium end of the collection. Founded in 2012 by Ritesh Agarwal, PRISM started as a budget travel-tech company but has since expanded into premium hotels, vacation homes, co-living, and global hospitality solutions, serving over 100 million customers across 35 countries. PRISM will operate at scale like OYO but with an upgraded service promise, targeting India’s growing middle-class and aspirational travel segment. “CheckIn is our commitment to elevate premium value stays in India,” said Ritesh Agarwal, founder & Group CEO of PRISM. “Just as OYO transformed the budget segment, CheckIn will set a new benchmark by combining scale, service, and thoughtful design.”

How Startups Are Redefining Holi With Eco-Conscious Playbook

Inc42Inc42 · 1y ago
How Startups Are Redefining Holi With Eco-Conscious Playbook
Medial

Indian direct-to-consumer (D2C) startups are capitalizing on the Holi festival by offering eco-friendly and sustainable products. These startups, such as PHOOL.co, All Naturals, and Earth Inspired, are providing custom gift boxes, non-toxic colors, and certified skin-friendly colors made from natural ingredients. Sustainable gifting has also become popular, with brands like Ferns N Petals offering organic hampers. Additionally, there is a trend towards handmade sweets and healthy festive treats, with a demand for natural sweeteners and gluten-free options. The D2C sector aims to tap into the growing number of environmentally conscious customers and expects the festival to generate over INR 50,000 Cr in business.

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