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Temu is trying to win over America. Good luck.

Business Insider · 1y

Chinese online marketplace Temu is making a big push to conquer America, with a multi-billion dollar advertising campaign during the Super Bowl. Temu's 30-second ad slots, estimated to cost $7 million each, totaled about three minutes of screen time during the game, reaching an audience of over 123 million viewers. The company aims to achieve scale in the West, following the success of rivals Shein and TikTok. Despite facing challenges such as a drop in sales and competition from Shein, Temu continues to invest heavily in marketing to dominate the US market.