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Tata chose startups more on ‘intuition’, less on numbers

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- Ratan Tata created a pitch deck for entrepreneurs to tap investors within a month of joining Instagram in December 2019. - The 16-slide deck advised founders on elements such as the core problem, unique selling proposition, validation with data, competitive information, revenue model, and team details. - Getting funded by RNT Associates, Tata's personal investment vehicle, was considered a badge of credibility in the years between 2012 and 2016. - Despite his vast wealth, Tata made relatively small investments in startups, often relying on intuition rather than numbers when selecting investments. - Tata's advice to founders included thinking long-term, prioritizing the customer, and building lifetime relationships rather than focusing on single transactions. - Besides investing in startups, Tata also acted as an adviser to venture capital firms such as Chiratae Ventures, Jungle Ventures, and Kalaari Capital.