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News on Medial
Swiggy Instamart pilots MaxxSaver to push for larger cart sizes, rivals Zepto's SuperSaver
YourStory
·
4m ago
Medial
Swiggy has launched a pilot for 'MaxxSaver' on its Instamart platform, competing with Zepto's SuperSaver. Offering significant discounts for orders above Rs 1,000 while maintaining a 10-minute delivery promise, the service benefits Swiggy BLCK members. Meanwhile, Zepto shifts from its Zepto Pass to the invite-only Zepto Daily. The quick commerce sector is intensifying, with major players like Amazon and Flipkart expanding their services and assortment to include higher-ticket items.
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Playing catch-up with quick commerce rivals, Swiggy Instamart launches discount offer for bulk purchases
Economic Times
·
4m ago
Medial
Swiggy Instamart has launched Maxxsaver, offering discounts on bulk purchases to compete with other quick commerce platforms. Customers automatically enrolled in Maxxsaver can save up to Rs 500 on larger orders. This strategy aligns with competitors like Flipkart and BigBasket, who also encourage bulk buying with discounts. Such moves reduce delivery trips and packaging expenses. Swiggy Instamart, now in 100 Indian cities, aims to cater to increasing demand for quick deliveries, despite facing financial losses.
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Zepto scoops up $350 million more from family offices, HNIs to boost domestic shareholding
Economic Times
·
8m ago
Medial
Zepto, a quick commerce firm, has raised $350 million in funding from Indian high net-worth individuals, family offices, and financial institutions. This brings Zepto's total funding to $1 billion, which it intends to use to compete with rivals like Zomato's Blinkit and Swiggy Instamart. The funding was led by Motilal Oswal's private wealth division, with participation from notable investors such as Amitabh Bachchan and Sachin Tendulkar. Zepto has achieved a milestone of one million daily orders and is expanding its dark stores network.
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Swiggy Instamart expands presence in 100 cities in India
Economic Times
·
4m ago
Medial
Swiggy Instamart has expanded its operations to 100 cities in India, including Raipur, Siliguri, Jodhpur, and Thanjavur, aiming to meet the increasing demand for quick, 10-minute deliveries, particularly in tier II and III cities. The expansion offers over 30,000 products, from groceries to electronics. Swiggy Instamart is also enhancing its darkstore network with larger "megapods" to accommodate more diverse inventory, catering to regional customer preferences and broader non-grocery categories.
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Zepto Matches Swiggy’s Employee Salaries Despite Having Much Lesser Headcount
OutlookIndia
·
2m ago
Medial
Zepto, despite being a smaller and newer company compared to Swiggy, paid Rs 95 crore in salaries for April to its 3,000 employees, almost 80% of Swiggy’s payroll budget for its larger 5,500-strong workforce. This illustrates Zepto's strategy to attract top talent by offering well above the industry average salaries. Zepto's rapid growth is evident from its $4 billion yearly gross order value, a significant 300% increase from the previous year, as stated by CEO Aadit Palicha.
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Eternal vs Swiggy: diverging strategies, converging goals - BusinessToday
Business Today
·
3m ago
Medial
Eternal, Zomato’s parent company, is financially outperforming Swiggy, recording its fourth profitable quarter with a ₹537 crore net profit in FY25. Meanwhile, Swiggy posted a ₹3,117 crore loss, still reliant on its core food delivery business as Instamart grows. Both companies are focusing on quick commerce, with Swiggy launching 'Bolt' for 10-minute deliveries, seeking to outpace rivals like Zepto and BigBasket while targeting profitability amidst intense competition.
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Swiggy steps up quick commerce investment to Rs 1,179 crore, eyes 741 dark stores
Economic Times
·
9m ago
Medial
Swiggy is investing Rs 1,179 crore in its quick-commerce business, Swiggy Instamart, to expand its dark store network. The company plans to open more dark stores in cities where it already operates, as well as expand into new cities in the future. This investment comes as competition in the quick commerce sector increases, with rivals like Zomato-owned Blinkit and Zepto raising capital for growth. The quick commerce market in India is expected to reach $22 billion in gross merchandise value by 2027. Swiggy Instamart, Blinkit, and Zepto currently dominate the market with over 85% market share.
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Inside Swiggy Instamart’s ‘Mega Dark Store’ Plan
Inc42
·
9m ago
Medial
Swiggy is planning to expand its Instamart dark stores in order to offer a broader range of products and faster delivery times. The company aims to increase its SKU coverage and improve fulfillment efficiencies with larger dark stores. Swiggy is also focused on customer acquisition in the quick commerce industry, believing that convenience, product assortment, and customer experience will give them an edge. The average order value for Swiggy Instamart has shown significant growth, while the food delivery vertical has seen only a moderate increase. Swiggy is looking to catch up with competitors in the quick commerce space.
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Swiggy GOV growth came at cost of profitability: Prosus
Economic Times
·
1m ago
Medial
Swiggy, a food delivery and quick commerce company, achieved substantial business growth with a 29% increase in gross order value in 2024 and narrowed operational losses. However, early investor Prosus noted that profitability challenges accompanied this growth. The company expanded its quick commerce operations, led by Swiggy Instamart, amidst stiff competition from rivals like Zomato's Blinkit and Zepto. Despite profitability pressures, Swiggy aims for breakeven in the quick commerce segment within three to five quarters.
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Quick commerce firms dangle discounts for bulk buys above Rs 1,000 cart size
Economic Times
·
8m ago
Medial
Quick commerce platforms are now offering discounts on bulk orders to incentivize customers to shop more in a single transaction. These discounts typically kick in with a minimum cart size of Rs 1,000-1,500. Companies such as Flipkart, BigBasket, and Zepto are implementing this strategy to improve unit economics and compete with value retailers. By encouraging larger order sizes, these platforms can achieve cost savings on deliveries and packaging. Currently, the average order value for quick-commerce platforms is around Rs 500, but the industry aims to increase this figure to boost profitability.
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Zepto Pushes For AOV Boost With New Service On Bulk Orders
Inc42
·
10m ago
Medial
Zepto, a quick commerce service operating in Bengaluru, is exempting delivery charges on orders over INR 1000, targeting bulk buyers and budget-conscious shoppers. The move is aimed at increasing competitiveness against Blinkit, the current leader in the quick commerce segment with an average order value (AOV) of INR 625. However, the delivery time for Zepto's SuperSaver option is slightly longer at 20-30 minutes compared to the standard 10-15 minutes.
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