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Success of Paytm biz acquisition hinges on effective customer transition, team integration: Zomato CEO Deepinder Goyal

Economic Times · 3m

Zomato's CEO, Deepinder Goyal, believes the success of their acquisition of Paytm's events and movie ticketing business will depend on a smooth customer transition and cultural integration. The company plans to assimilate the new team into their existing culture and hopes for a favorable outcome. The acquisition will add 280 employees to Zomato's roster. Initially, the services offered on both Zomato and Paytm apps will continue, but eventually, Zomato's new app, called District, will take over. Goyal expressed confidence in redirecting traffic and acknowledged the potential need for customer incentivization. He also mentioned the long-term growth potential of the new businesses.