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Sportstech platform str8bat raises $3.5 Mn in Series A

EntrackrEntrackr · 1y ago
Sportstech platform str8bat raises $3.5 Mn in Series A
Medial

Sportstech platform str8bat has raised $3.5 million (about Rs 29.4 crore) in a Series A funding round led by Exfinity Venture Partners, with participation from TRTL, Eternal Capital, and VCats Group, along with existing investors Techstars and SucSEED Indovation Fund. The Bengaluru-based company had previously raised $517K from its existing investors and others. The proceeds will be used to boost training and performance tracking for athletes, particularly cricketers, str8bat said in a press release. Co-founded in 2017 by Gagan Daga, Rahul Nagar, and Madhusudan R, str8bat develops sensor-based wearables for cricket. Its product analyzes the stance of the batsman, the type of shot, and movements using an AI engine. The platform also claims to enable users to connect with top-notch coaches globally. str8bat has served clients like Rajasthan Royals, Cricket Australia, and SG Cricket, and it has partnered with SG Cricket to introduce the “world’s first smart willow.” This cricket bat, equipped with an IoT device, delivers advanced shot tracking without the need for cameras, enabling players at all levels to access actionable insights and performance recommendations. str8bat reports that it has recorded over a couple of million shots, with around 400 elite-level players currently using its platform. It aspires to have over a million players within five years. Other sportstech platforms in India include Rooter, SportJacks, Worldstage, Sportvot, Joybox Active, KheloMore, and others.

Health-tech startup SuperLiving raises $2 Mn led by Kae Capital

EntrackrEntrackr · 1m ago
Health-tech startup SuperLiving raises $2 Mn led by Kae Capital
Medial

Snippets Health-tech startup SuperLiving raises $2 Mn led by Kae Capital The startup had previously secured Rs 2 crore (approximately $228K–$238K) in funding from All In Capital in September 2025 after winning the “Elevator Pitch” event. Lifestyle and wellbeing platform SuperLiving has raised $2 million in a funding round led by Kae Capital, with participation from All In Capital and other angel investors. The proceeds will be used to enhance product capabilities, expand vernacular and cultural content, strengthen its AI companion, and scale distribution across Tier 2 and Tier 3 India, SuperLiving said in a press release. Co-founded in 2025 by Manavdeep Singh Grover and Gurjot Kaur, SuperLiving is an AI-powered preventive lifestyle platform offering guidance across nutrition, movement, sleep, stress, and daily habits. The platform delivers bite-sized courses, regional content, and a 24×7 AI companion designed to help users build daily habits. It is priced for mass adoption and focused on scaling across Tier 2 and Tier 3 India. According to the Bengaluru-based startup, the platform combines AI-personalised lifestyle courses, habit-building nudges, vernacular content, and a 24×7 AI companion that adapts to users’ routines, constraints, and cultural context. Courses are priced between Rs 99 and Rs 250, with no supplement upsells or extreme regimens. SuperLiving operates across nutrition, fitness, mental wellness, and pregnancy, using gamified trackers and rewards. The platform targets Indian households in the 25–55 age group, with regional and culturally relevant content for Tier 2 and Tier 3 cities. Within 2.5 months of monetisation, SuperLiving claims that over 70% of its paying users come from Tier 2 towns and beyond, indicating demand outside metro markets. By analysing behaviour across more than 115 lifestyle parameters, the platform adapts its guidance based on user activity.

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