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| 12d

How ZEPIC helps marketers woo customers with hyper-personalised marketing

ZEPIC, a SaaS-based customer experience startup, aims to change the way brands interact with customers by providing a consolidated framework of data to help personalize communication. The platform helps businesses deliver hyper-personalized experiences throughout the customer journey. Using a unified 360-degree view of customers across different mediums, ZEPIC enables marketers to engage with customers through multiple channels. With its self-serve platform, no-code AI-driven solution, and pre-built tools, businesses can launch hyper-personalized campaigns within just two hours. ZEPIC plans to target customers in sectors such as retail and ecommerce, travel and hospitality, non-profit bodies, and sports organizations.

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Which FAANG company started as a research project at Stanford University?

•   Amazon•   Google•   Netflix•   Apple
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| 20d

Snap-E Cabs wants to take on big players in Kolkata with its on-demand EV fleet

Kolkata-based electric ride-hailing platform Snap-E Cabs aims to disrupt the taxi market in the city. With a fleet of over 600 Tata Tigors, the company offers on-demand electric rides to customers. It initially started as an EV charging network before pivoting to ride-hailing. The company has experienced rapid growth, with over 30,000 app downloads within two weeks of its launch. Snap-E Cabs generates over Rs 2 crore in revenue per month and plans to close the current financial year with an annual recurring revenue (ARR) of Rs 35 crore. It also partners with EV companies for battery replacements and has exclusive access to over 700 charging points in Kolkata. The company aims to expand its fleet and enter new markets in the future.

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| 27d

Organic munchies: Why D2C brand Farmley has turned to farms for healthy snacking

Delhi-based startup Farmley is addressing the demand for healthier snacks post-pandemic. The company specialises in unadulterated dry fruits and nuts, offering a range of products such as trail mixes, pasta, and roasted munchies. Farmley sources its products directly from farmers, eliminating middlemen and conducting stringent quality checks. The startup has also invested in building deep back-end linkages with over 5,000 farmers and producers. Currently, Farmley sells its products on various online platforms and offline through a shop-in-shop model. With its revenue reaching approximately Rs 150 crore in FY23, the company has plans to expand its offline presence and enter international markets.

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| 29d

Wellness startup Habuild aims to promote healthy living and habit building through yoga

Nagpur-based wellness startup Habuild hosted a 21-day online yoga challenge in January, attracting over 450,000 participants from 92 countries. The event aimed to encourage individuals to embrace physical activity and stick to their wellness goals. The challenge set a Guinness World Record for the most number of yoga participants in a single session with 246,252 attendees. Habuild offers community-based programmes focused on yoga, healthy eating habits, exercise, and mindfulness, and delivers its services primarily through YouTube and Zoom. The startup plans to introduce yoga programmes for children and develop targeted initiatives for diseases such as diabetes and hypertension.

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| 1m

⁠⁠Can Plastic Waste Build High Quality Homes? This Gujarat Startup Says Yes

Gujarat-based startup, Ricron Panels, is revolutionising waste management by transforming non-recyclable plastic waste into high-quality building materials. Utilising a proprietary technology, the company converts this waste into waterproof, rust-proof, fire-retardant, and heat-resistant sheets that serve as a low-cost alternative to traditional plywood. In addition to reducing costs and enhancing durability, these panels are sourced from ragpickers, contributing to a cleaner environment and empowering the informal waste collection sector. The entire production process is sustainable, generating no additional waste and saving tonnes of carbon emissions. Ricron Panels' innovative approach offers a promising solution to environmental challenges and promotes a more responsible building industry.

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How digital lending SaaS startup Cloudbankin is streamlining loan disbursal for banks and NBFCS

Chennai-based software firm Cloudbankin offers lending software that enables unsecured loan approvals in under ten minutes. Their integrated APIs automate the process using credit bureaus and financial analysis, streamlining the onboarding experience. Cloudbankin provides technology solutions to lenders, banks, and non-banking financial companies (NBFCs), rather than directly offering loans. Their AI-powered platform offers loan origination and management software, a business rule engine, accounting system, and a customer self-servicing app. Cloudbankin aims to expand its reach by partnering with more financial institutions and developing solutions for digital banking, personalized financial management, and risk assessment.

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Medial Quiz

Which FAANG company holds the patent for a system that uses natural language processing to generate automated responses to customer inquiries?

•   Apple•   Tesla•   Amazon•   Microsoft
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