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Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram

EntrackrEntrackr · 3m ago
Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram
Medial

Amazon expands 10 min quick delivery service ‘Amazon Now’ to Gurugram E-commerce major Amazon India has expanded its ultra-fast delivery service, Amazon Now, to Gurugram, further expanding its quick commerce footprint across large Indian cities. Amazon Now enables delivery of daily essentials within 10 minutes through a network of micro fulfilment centres located close to customer neighbourhoods. The service is available through the main Amazon app for select pin codes. The company first piloted the 10-minute delivery service in Bengaluru in December last year. During the pilot, Amazon offered a limited assortment of everyday products, including groceries, personal care items, and small household essentials. Following the Bengaluru pilot, Amazon expanded the service to Delhi, where it rolled out Amazon Now across select locations in the city. In September, Amazon further extended Amazon Now to Mumbai. At the time, the company said it had set up more than 100 micro fulfilment centres across Bengaluru, Delhi, and Mumbai to support the 10-minute delivery promise. Amazon recently said that it is opening two micro fulfilment centres every day to enable 10-minute deliveries across more neighbourhoods in Bengaluru, Delhi, and Mumbai. According to the company, the aggressive expansion expects to take Amazon Now’s footprint to over 300 centres by the end of the year, from around 100 during the festive season. In a recent social media post, Amazon India head Amit Agarwal said the company had piloted the quick delivery service from micro fulfilment centres in Haryana, where teams are able to pick, pack, and deliver everyday essentials within minutes. The move coincides with heightened activity in the quick commerce segment, with players such as Zepto, Blinkit, and Instamart stepping up their expansion efforts. Amazon’s rival Flipkart entered the space earlier with the launch of its quick delivery service, Minutes, in Gurugram and other parts of the NCR region late last year.

Swish raises $38 Mn led by Hara Global and Bain Capital Ventures

EntrackrEntrackr · 9d ago
Swish raises $38 Mn led by Hara Global and Bain Capital Ventures
Medial

Swish, a Bengaluru-based 10-minute food delivery startup, has raised $38 million in a funding round led by Hara Global and Bain Capital Ventures, with participation from existing investor Accel. The round also includes venture debt from Alteria Capital and Stride Ventures. According to Entrackr’s estimates, Swish’s valuation will jump over 2.4X to Rs 1,267 crore or around $140 million post-money. This is the third funding round for the company in a span of 16 months. Previously, the company raised $14 million from Hara Global Capital and Accel. Before that, it raised $2 million in seed capital in November 2024. The fresh proceeds will be used to support the expansion of its operations and to strengthen its quick delivery infrastructure. Founded in 2024, Swish operates a 10-minute food delivery model through a network of cloud kitchens located close to demand clusters. The company focuses on delivering meals within a limited radius to enable faster turnaround times. According to the company, daily order volumes have increased to approximately 20,000 from about 5,000 four months ago. Swish operates in the ultra-fast food delivery segment alongside larger players such as Zomato, Swiggy, and Zepto. The space has seen multiple rollbacks, with Swiggy shutting down its 10 to 15-minute delivery app Snacc within a year of launch, Zomato pausing its 15-minute service Quick soon after rollout, and Zepto scaling down its quick service vertical Zepto Café.

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