Login

News Post

Social commerce set to scale, but concern of authenticity looms large: Industry

Economic TimesEconomic Times · 6m
Social commerce set to scale, but concern of authenticity looms large: Industry

Social commerce is set to see significant growth in the coming years, with experts predicting a 10-fold increase by 2030. Consumers are increasingly purchasing products directly through social media platforms like Facebook, Instagram, and YouTube. This trend is particularly strong in Tier 2 and Tier 3 cities in India, with a focus on affordable products in areas like fashion and home improvement. Social media-based businesses are benefiting from the convenience and ease of browsing and buying through these platforms. However, trust and authenticity remain crucial factors in driving consumer confidence in social commerce. Influencer marketing and visually appealing content are tools used by brands to increase sales and visibility. Maintaining trust through clear disclosure of advertising partnerships and ensuring genuine product promotions will be key to the success of social commerce.

5
View Source

Comments

More Like this

RBI is planning to change the OTP you use to authenticate your transaction, here’s how

RBI is planning to change the OTP you use to authenticate your transaction, here’s how

NPCI With Startups Discusses UPI Biometric Authentication

NPCI With Startups Discusses UPI Biometric Authentication

Authentication startup FusionAuth raises $65M, its first outside round

Authentication startup FusionAuth raises $65M, its first outside round

Passwordless authentication startup SecureW2 raises $80M from Insight Partners

Passwordless authentication startup SecureW2 raises $80M from Insight Partners

How Google Authenticator made one company’s network breach much, much worse

How Google Authenticator made one company’s network breach much, much worse

WhatsApp implements ‘Passkey’ for secure iOS authentication: How it works

WhatsApp implements ‘Passkey’ for secure iOS authentication: How it works

RBI Proposes New Framework On Additional Factor Of Authentication For Digital Payments

RBI Proposes New Framework On Additional Factor Of Authentication For Digital Payments

Google seeks authenticity in the age of AI with new content labeling system

Google seeks authenticity in the age of AI with new content labeling system

Android 15 might soon be able to protect your two-factor authentication codes

Android 15 might soon be able to protect your two-factor authentication codes

Microsoft ditches Android for Apple iPhones in China, citing security and authentication issues | Mint

Microsoft ditches Android for Apple iPhones in China, citing security and authentication issues | Mint

Download the medial app to read full posts, comements and news.