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News on Medial
Smartphone users, this is the most 'dangerous' SMS that most people lose money to
Startup News FYI
·
1y ago
Medial
McAfee's Global Scam Message Study found that Indians receive 12 fake messages or scams per day, spending 1.8 hours weekly identifying them. Shockingly, 82% have fallen for fake messages, with fake job notifications and bank alert messages being common tricks. The study revealed that 60% find it harder to identify scam messages due to hackers using AI to make them more believable. Indians spend 105 minutes per week verifying messages, and 88% trust AI to detect online scams. To protect against scam messages, experts recommend thinking before clicking, being cautious if it seems too good to be true, and using scam protection software.
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Apple’s blue bubble chat to pop up on Indian android phones
Economic Times
·
4m ago
Medial
Apple is negotiating with Google to bring its RCS messaging to Indian Android users, expanding its iMessage service beyond iPhones. This collaboration aims to compete with traditional SMS and growing platforms like WhatsApp in India's messaging market. While Apple plans to integrate with Google and local telecom companies like Vodafone Idea and Reliance Jio, Airtel is hesitant, citing spam concerns. The initiative could significantly influence business communications, particularly A2P messaging, by including premium smartphone users.
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Fraudsters use malicious mobile app to steal money from UPI users: report
Economic Times
·
8m ago
Medial
Fraudsters have been using a malicious app called 'PM Kisan Yojna' to target UPI users and steal money, according to Tamil Nadu police. The app was distributed through multiple channels, including WhatsApp, and gained control over users' SMS and device permissions. The fraudsters intercept SMS traffic and manipulate UPI applications to carry out unauthorized transactions. They also collect sensitive personal data from users. Multiple incidents of unauthorized bank transactions through UPI, specifically via PhonePe, have been reported recently, with the deducted amounts being transferred to Amazon Pay. The police have advised users to only use official apps and websites for financial transactions.
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Why Mean People Fail
Internet
·
4m ago
Medial
Paul Graham's essay Mean People Fail argues that the most successful people tend to be kind rather than mean. While meanness is common, it is rarely found among top founders, as it makes people irrational and ineffective. Startups thrive by innovating, not fighting. Mean founders struggle to attract and retain talented employees, which is essential for success. Furthermore, founders driven by a desire to improve the world often outperform those solely motivated by money. Graham suggests that as the world shifts from zero-sum to creative, idea-driven industries, kindness increasingly becomes a competitive advantage.
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There’s a Reason a Killer Money-Saving App Still Doesn’t Exist
Livemint
·
1y ago
Medial
Budgeting apps like Mint have faced challenges in monetizing their services, leading to their eventual closure. Most people are not interested in budgeting assistance and are unwilling to pay for it. Mint customers will need to either pay for a competing service or resort to using spreadsheets or pen and paper to manage their finances. The difficulty lies in engaging people who are unmotivated to think about their money. Mint attempted to transform the drudgery of money management into an engaging experience, but many users found its categorization system frustrating. The app made money through referral fees but struggled to reach the right target audience. Banks are now stepping in to offer free financial planning tools as the need for improved money management grows.
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Can Twitter, uh, X, survive Elon Musk?
Economic Times
·
1y ago
Medial
The article examines the current state of Twitter under Elon Musk's ownership and discusses the potential for the social media platform to lose its significance as a nexus for information and interaction. It highlights the negative changes that have occurred under Musk's leadership, including the prevalence of misinformation and hostile behavior, as well as new features that hinder users' ability to access relevant news articles. The author suggests that this decline in user experience may lead people to seek alternative platforms for sharing and consuming content, potentially causing Twitter to enter a downward spiral.
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AI voice fraud scam: Cyberthug dupes Lucknow man of Rs 45,000
Economic Times
·
1y ago
Medial
In a case of voice fraud, a man from Lucknow lost Rs 45,000 after being tricked by a cybercriminal who used artificial intelligence (AI) to impersonate his relative's voice. This is the first reported fraud case that involves the use of AI in Lucknow. The victim received a call from an unknown number claiming to be his uncle and convinced him to transfer the money. However, the victim later realized that the money was not actually transferred, as he received an SMS stating multiple credits to his account that never occurred. The police have registered a case and are investigating the matter.
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Telcos introduce new voice and SMS only prepaid plans
YourStory
·
6m ago
Medial
Telecom operators like Reliance Jio, Bharti Airtel, and Vodafone Idea have launched new voice and SMS-only prepaid plans in India. This follows TRAI's recent amendment mandating separate plans for users not needing data. Airtel's Rs 499 plan offers unlimited voice and 900 SMS for 84 days, while Jio's Rs 458 plan offers unlimited voice and 1,000 SMS for the same period. Vodafone Idea's Rs 1,460 plan provides unlimited voice and 100 SMS for 270 days.
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Is SMS strategy a costly mistake?
Inc42
·
1y ago
Medial
The reliance on SMS marketing in India has led to a decline in click-through rates and higher customer acquisition costs (CACs). With the click-through rate dropping below 0.1%, concerns about cost-efficiency arise as the average cost per click (CPC) has surged to INR 100. While SMS campaigns may still be beneficial for industries like financial products, real money gaming apps, and real estate due to high customer lifetime values, a potential solution to the vicious cycle is to increase the cost of sending promotional SMS for more targeted campaigns.
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Google eyes WhatsApp's business message crown, pilots RCS-search linkup
Economic Times
·
6m ago
Medial
Google is challenging WhatsApp's dominance in India's enterprise communications space by piloting Rich Messaging Service (RCS) integration with its Search app. This allows users to contact businesses directly through SMS, enhancing customer service interactions. As enterprises increasingly shift from traditional SMS to RCS and similar next-gen services, Google's move is seen as a strategic play to capture market share in India's growing enterprise messaging market, projected to reach $3.2 billion by 2028.
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Nithin Kamath warns of explosion of fake apps that mimic broker interfaces, promise easy trading profits
Money Control
·
11m ago
Medial
Zerodha's co-founder, Nithin Kamath, has issued a warning about the increasing number of fake trading apps that deceive users by mimicking popular broker interfaces and promising easy money. Kamath explains that these scams start by adding users to WhatsApp groups and prompting them to install fake trading apps that resemble genuine platforms. In the beginning, users are allowed to make profits to convince them of the app's legitimacy, but when they attempt to withdraw the money, they are asked to make upfront payments, after which the scammers disappear. Kamath advises people to be skeptical of claims of easy money and not to fall for such scams.
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