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Shein faces scrutiny in Italy over environmental practices and greenwashing allegations

Livemint · 9m ago

Medial

Italian competition authority is investigating Shein, a fast-fashion retailer, over allegations of misleading consumers about its environmental sustainability claims. The probe focuses on whether Shein engaged in "greenwashing" by exaggerating or misrepresenting its sustainability practices. The authority specifically mentioned Shein's "evoluShein" collection, which may have misled customers into thinking the products were recyclable. Shein has faced criticism for contributing to overconsumption and environmental degradation in the past. The company has pledged to cooperate with the investigation and reiterated its commitment to complying with laws and regulations.