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Invest4Edu makes education planning easy for parents

EntrackrEntrackr · 1y ago
Invest4Edu makes education planning easy for parents
Medial

Not everyone can afford to pay for high-quality education for their children. Whether it’s about studying in a premier institution in India or colleges abroad, it’s expensive. The complexities of accessing education loans have also been a significant pain point for parents. Of late, quite a few startups have begun working in this space. For instance, GradRight helps make higher education abroad accessible and affordable. Other notable names are Leap Finance and Propelled. Another startup trying to tap into this space is Invest4edu. Based in Mumbai, Invest4Edu aims to address common anxieties around the rising cost of education, college planning, and long-term payment. We spoke to the company co-founder and CEO Peeyush Agrawal to learn more about the ‘ed-fintech’ startup, how it operates, and more. Here are the edited excerpts: What are the key challenges in the industry that have not been addressed yet? And how do you plan to address them? There has been a surge of edtech and fintech companies, and all of them are doing a great job in their respective horizons, but we have found that India still lacks tech platforms offering comprehensive education financial solutions. Only partial solutions are being offered by existing Edtech and Fintech companies. There is a lack of focused unified solutions in the market, and an absence of education goal-based planning leading to insufficient funds for education. Less than 30% of parents use money for their child’s education from dedicated education savings. Inadequate planning leads to insufficient funds for education, restricting a child’s ability to achieve their real potential. Two out of three Indian parents cannot plan for retirement due to the higher education financing needs of their children. With smart AI-based tools, we want to empower parents and students to discover and plan their education goals. Early planning with mandate-based early savings and great career-building services will help Indians manage education inflation and fulfill their commitment to quality education. We are offering an array of education services to help students and parents discover ideal career paths in the increasingly changing environment. What are the key highlights of your platform? We at Invest4Edu offer an AI-based education journey, essentially a digital toolkit aiding parents in crafting career-centric education goals from nursery to university. The toolkit is aimed to simplify learning requirements, skill development, assessments, and counseling with precise expense details. There is also a free planner that ensures holistic education. Subscription plans offer services like career counseling, skill-building, and financial investment guidance for achieving goals. We also have a College cost calculator, EduAbacus, which helps deliver informed decisions on future education costs. Subscriptions or standalone services from this tech-driven platform streamline education planning for parents and students. How do you generate revenues? Invest4Ed offers a unique blend of educational and financial services to B2C and B2B2C markets. We have an annuity-based revenue model with high customer retention. The revenue is generated from commission on financial products like MF, FD, Insurance along with fees from educational solutions and subscription plans. What are your short-term and long-term goals in terms of product and business expansion and diversification? Over the next two years, our company aims to spearhead a transformative initiative in education planning that prioritizes and enhances while ensuring accessibility for a diverse student population of more than 2 Lakh students. Our long-term goal is to create 1.5 Million User Base and 0.5 Million Families Empowered In this endeavour. We will be building a $250 Million Mutual Fund AUM & Monthly SIP Book of $60 Million. We have recently expanded our core team aimed at launching our global business.

Startups face regulatory heat as ED probes deepen in 2025

EntrackrEntrackr · 4m ago
Startups face regulatory heat as ED probes deepen in 2025
Medial

Startups face regulatory heat as ED probes deepen in 2025 India’s Enforcement Directorate (ED) has intensified its scrutiny of startups in 2025, launching a series of investigations across various sectors, including gaming, fintech, and e-commerce. What started as a few separate investigations has now turned into a larger crackdown, putting a spotlight on how some of India’s top-funded startups follow rules around foreign investment, business structure, and overall compliance. One of the most high-profile targets this year has been opinion trading platform Probo, which came under the ED scanner in July. The agency conducted searches across multiple locations and seized assets worth Rs 284.5 crore, alleging that Probo’s model, where users trade on real-world outcomes, amounts to illegal betting and violates the Prevention of Money Laundering Act (PMLA). While the company has denied any wrongdoing and assured full cooperation with the authorities, on July 15, the Punjab & Haryana High Court heard Probo’s plea to quash the FIR and unfreeze its bank accounts. Though the court declined interim relief, it asked the state to respond regarding partial unfreezing. The matter is now listed for the next hearing on August 26. After the ED intervention, the case has become part of a broader debate over how such platforms are classified and regulated in India’s evolving legal landscape. Around the same time, Myntra, the fashion platform owned by Flipkart, became the subject of a fresh FEMA complaint filed by the ED. The case revolves around alleged misuse of FDI norms to the tune of Rs 1,654 crore. According to the ED, Myntra operated under the wholesale cash-and-carry model, which is eligible for 100% FDI through the automatic route, but was effectively engaged in multi-brand retail by routing goods through a group entity, Vector E-Commerce. According to this structure, ED claims that it has violated caps on intra-group sales and circumvented retail FDI restrictions. The complaint has been placed before the adjudicating authority in Bengaluru. Another startup in the ED’s crosshairs is Simpl, a buy-now-pay-later (BNPL) platform operated by One Sigma Technologies. The agency has alleged FDI violations worth Rs 913 crore, stating that the company misclassified its operations as IT services to raise foreign capital under the automatic route—when in fact, its activities fall under regulated financial services, which require prior government approval. The case underscores a growing pattern where fintech startups offering credit-linked services are being questioned over regulatory arbitrage in FDI filings. In parallel, Paytm and its subsidiaries have come under the ED’s radar for alleged violations of foreign exchange rules. In April 2025, the agency issued a show-cause notice to One97 Communications, Little Internet, and Nearbuy India, citing FEMA breaches worth Rs 611 crore. The matter relates to overseas investments made between 2015 and 2019, which were made before Paytm acquired the entities, without following the RBI’s reporting and pricing norms. While Paytm has maintained that the issue predates its ownership and has no impact on current operations, the case adds to the growing list of startups grappling with retrospective scrutiny over FDI compliance. The scrutiny hasn’t been limited to the domestic startup ecosystem. Global forex trading platform OctaFX is under ED investigation for allegedly laundering nearly Rs 800 crore through unauthorized forex trading in India. The agency claims the firm used fake KYCs, mule accounts, and shell companies to route funds overseas. Assets worth over Rs 292 crore, including a yacht and Spanish real estate, have been attached, with the case ongoing under the PMLA. The ED’s widening crackdown signals a shift from legacy probes to deeper scrutiny of digital-first businesses. For founders and investors, compliance is no longer optional; it’s a live operational risk. The sheer breadth of probes also indicates just how badly tangled with red tape regulations remain in India, pushing everyone to break the rules in one way or another at times. The sheer number of hoops that firms have to jump through, and consequently, the huge amount of time they can save by taking what are sometimes advised as ‘safe shortcuts’, frequently leads to missteps. We have no doubt that, going by the letter of the law, perhaps even ED (which has a terrible conviction record, going more for settlements) will find some overstepping, besides the obvious criminality in some cases. But the larger issue remains the mess that are regulations, and the failure of regulators to address these issues. Regulation in India has been interpreted almost exclusively as a role whose job is to ‘protect’ the end consumer, something where it is easier to pass off tokenism as action. We believe regulators who take a more holistic view, including making life genuinely easier for the firms they are supposed to regulate, will achieve a lot more eventually for the whole ecosystem.

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