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Serial startup founders build world's first game commerce company

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Vijay Singh and Mritunjay Srivastava, serial startup founders, have launched Trophee, the world's first gaming commerce startup. The platform lets players shop for real-world products without ever leaving the game. With over 442 million gamers in India alone, the domestic market is enormous, and the co-founders aim to take full advantage of this fast-growing ecosystem.