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Beardo revenue tops Rs 200 Cr in FY25; profit jumps 3.6X

EntrackrEntrackr ยท 26d ago
Beardo revenue tops Rs 200 Cr in FY25; profit jumps 3.6X
Medial

Menโ€™s grooming brand Beardo, owned by FMCG giant Marico, crossed the Rs 200 crore revenue milestone for the first time since the acquisition. The company posted a 23.7% rise in revenue and a 3.6X jump in profit after tax (PAT) in the same period. According to its standalone financial statements sourced from the Registrar of Companies (RoC), Beardoโ€™s revenue from operations rose to Rs 214 crore in FY25 from Rs 173 crore in FY24. At the same time, the companyโ€™s profit after tax climbed to Rs 13 crore from Rs 3.63 crore a year earlier, while total income stood at Rs 215 crore. The growth was steered by tighter cost management and higher operating efficiency. The companyโ€™s total expenses grew 17.3% YoY to Rs 197 crore, slower than topline expansion, leading to improved profitability. When it comes to burn, the cost of materials consumed grew 39.3% to Rs 94 crore in FY25, whereas the employee benefits and other costs stood at Rs 14 crore and Rs 52 crore, respectively. Beardoโ€™s EBITDA margin more than doubled to 7.1% from 3.4% in FY24, while its ROCE stood at a healthy 57% during the fiscal year ending March 2025. Beardoโ€™s board noted in its annual filing that FY25 marked the first year it crossed the Rs 200 crore revenue mark, adding that the company expects to โ€œachieve new heights in the coming years.โ€ The grooming brand continues to focus on hair styling, perfumes, and skincare categories, which together contribute over 90% of its turnover. Since its acquisition by Marico in 2017, Beardo has transitioned from a D2C startup to a structured FMCG subsidiary, with better supply chain control, offline expansion, and cost efficiency. The appointment of Siddharth Vaya as whole-time director in April 2024 also reflects Maricoโ€™s increased strategic oversight. On the balance sheet front, Beardoโ€™s total assets grew 44% to Rs 72 crore, supported by a 39.5% increase in current assets to Rs 60 crore. On a unit level, it spent Rs 0.92 to earn a rupee in FY25. In the menโ€™s personal care space, it competes with peers such as The Man Company, Ustraa, and Bombay Shaving Company.

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