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Reliance launches homegrown cola brand 'Campa' in UAE
VCCircle
·
5m ago
Medial
Reliance Consumer Products has launched its home-grown cola brand, Campa Cola, in the UAE, marking its first international expansion. Partnering with UAE-based Agthia Group, the brand targets the Indian expatriate community and local consumers. Originally prominent in India during the 1970s and 1980s, Campa Cola is reviving under Reliance's leadership. The UAE launch introduces Campa Cola, Campa Lemon, Campa Orange, and Cola Zero into the competitive $1 billion soft drinks market, rivaling Coca-Cola and Pepsi.
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Reliance Consumer launches Campa in Nepal; partners with Chaudhary Group
Economic Times
·
25d ago
Medial
Reliance Consumer Products Ltd, the FMCG arm of Reliance Industries, has launched its soft drink brand, Campa Cola, in Nepal by partnering with the Chaudhary Group. This strategic alliance will involve local manufacturing and distribution support provided by Chaudhary Group, enhancing Campa's portfolio with products like Campa Cola, Campa Lemon, and Campa Orange. The move marks RCPL's expansion into the Nepalese market, reinforcing its commitment to the country with long-term investment plans.
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Charanjit Singh: Campa Cola's founder who battled Coca-Cola, Pepsi, India Today
Livemint
·
1y ago
Medial
Charanjit Singh, an industrialist and former member of Parliament, played a significant role in introducing India's first successful home-bottled cola. After Coca Cola was forced to leave India in 1977, Singh's Pure Drinks group rebranded it as Campa Cola and gained popularity, especially among the emerging Indian middle class. Singh's marketing strategies and collaborations, such as featuring Salman Khan in a 1983 commercial, helped the brand capture the spirit of the new generation. However, intense competition, a decline in market share, and internal family disputes eventually led to the downfall of Campa Cola.
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RIL to make, sell Elephant House products in India
Thehindubusinessline
·
1y ago
Medial
Reliance Industries Ltd's Reliance Consumer Products has teamed up with Sri Lanka's Elephant House to produce and distribute beverages under the Elephant House brand in India. This collaboration will expand the range of beverage brands offered by Reliance Consumer, including Campa Cola, Sosyo, and Raskik. Elephant House, owned by Ceylon Cold Stores PLC, produces and sells various beverages such as Necto, Cream Soda, Ginger Beer, Orange Barley, and Lemonade. Reliance aims to leverage its FMCG portfolio and vast consumer base to further grow the Elephant House brand, which has a rich heritage of over 150 years.
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Reliance plans to take Campa Cola overseas
Livemint
·
1y ago
Medial
Reliance Consumer Products Ltd. (RCPL), the packaged consumer goods arm of Reliance Industries Ltd., plans to take its newly acquired Campa Cola brand global, starting with Asia and Africa. The brand, which was acquired from Pure Drinks Ltd. in 2022, has been well-received by Indian consumers. RCPL aims to scale up the brand's presence in India and expand its bottling capacity. The company has been expanding its consumer products portfolio with a focus on affordability and heritage brands. RRVL, the parent company, reported a 30% YoY increase in revenue in FY23 and recently attracted a $1 billion investment from Qatar Investment Authority.
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Reliance Consumer launches Campa Cricket
Livemint
·
1y ago
Medial
Reliance Consumer Products Ltd (RCPL) plans to launch "Campa Cricket," a sports hydration drink, as it ventures into the sports hydration category, challenging brands like Gatorade. India's participation in major cricket events, such as the Asia Cup and ICC World Cup, drives this move. Campa Cricket will initially launch in several states and offers electrolyte-infused fizzy lemony refreshment. RCPL aims to strengthen its beverage range, including Campa, Raskik, and Sosyo Hajoori, offering consumers various formats priced at ₹20 and ₹30.
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Reliance Consumer in talks to acquire majority stake in Baidyanath’s Shunya drinks brand
Economic Times
·
10d ago
Medial
Reliance Consumer Products (RCPL) is negotiating to acquire a majority stake in Shunya, a premium zero-sugar drink brand by Baidyanath Group's Naturedge Beverages. This potential acquisition aligns with RCPL's strategy to expand its variety of beverages and capitalize on the growing global demand for zero-sugar drinks. If successful, it will mark Reliance's fourth acquisition in the beverage sector, alongside brands like Campa, Sosyo, and RasKik, enhancing its position in health-focused beverages.
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Reliance to transfer all consumer business from Retail to New RCPL
YourStory
·
1m ago
Medial
Reliance is transferring its consumer goods business from Reliance Retail Ltd (RRL) to a new entity, New Reliance Consumer Products Ltd (New RCPL), as part of internal restructuring. The National Company Law Tribunal (NCLT) is overseeing this process, which involves treating the business as a going concern on a Slump Sale basis. This shift aims to provide specialized management and attract different investors for its fast-growing FMCG segment, which includes brands like Independence and Campa.
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Coca-Cola’s global leadership team in India to brainstorm strategies
Thehindubusinessline
·
1y ago
Medial
Coca-Cola is hosting its annual business meet in India, as the country remains its fifth largest market globally. The meet in Goa will be led by the company's Chairman and Global CEO, James Quincey, and will include key leadership team members from the US and other global markets. The event aims to discuss future strategies and will be attended by third-party bottlers and the leadership team of Hindustan Coca-Cola Pvt Ltd. Coca-Cola is increasing investments in India, with its Thums Up brand being the largest soft drink brand in the country and Maaza driving its value-added dairy segment.
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Coca-Cola to build capacity in India after ‘robust’ growth in 2023
Livemint
·
1y ago
Medial
Beverage giant Coca-Cola plans to reinvest a significant portion of its capital investment increase to expand its capacity in India and support the growth of Fairlife, its American dairy drinks brand. In addition to experiencing robust growth in India and Brazil, the company expects to generate $9.2 billion in free cash flow in 2024. Coca-Cola has been expanding its capacity in India through its bottling subsidiary, Hindustan Coca-Cola Beverages, and currently operates 54 plants across the country.
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Big Reliance Retail investors to hold similar stakes in FMCG entity
Economic Times
·
8d ago
Medial
Reliance Retail is restructuring its FMCG business to consolidate it under New Reliance Consumer Products Ltd, a direct subsidiary of Reliance Industries Ltd. This move ensures that nine global investors holding 13% in the retail business will maintain equivalent stakes in the new FMCG entity. The restructuring is designed to help Reliance raise more funds and enhance the valuation of its FMCG business, which competes with major brands like Coca-Cola and PepsiCo.
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