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Reliance-Disney merger will drive consolidation, value for Indiaโ€™s streaming market

ThehindubusinesslineThehindubusinessline ยท 1y ago
Reliance-Disney merger will drive consolidation, value for Indiaโ€™s streaming market
Medial

Reliance's media business merging with Disney's India units will not only benefit the two companies but also the Indian streaming market as a whole. This consolidation comes at a time of intense competition in the streaming space, causing declining subscriber bases and decreased advertising rates. Industry experts predict that the merger could lead to increased advertising rates and improved profitability for broadcasters. However, smaller players in the industry may struggle to compete with the dominant player created by the merger. The combined company will have a significant market share in sports streaming and hold rights to various sports properties.

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