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Reliance-Disney India media merger to control 85% of streaming, half of TV audience

TechCrunchTechCrunch · 8m
Reliance-Disney India media merger to control 85% of streaming, half of TV audience

The merger of the Indian media assets of Reliance, Viacom18, and Disney is set to create a dominant force in the country's streaming and TV market. The combined entity will capture 85% of the on-demand streaming service audience and about half of the TV viewership, posing significant challenges to competitors like Netflix, Amazon Prime Video, and Apple. The merger will also secure exclusive digital and broadcast rights to major sporting events, including the next four years of the Indian Premier League (IPL) cricket tournament, FIFA World Cup, and Premier League matches. With access to Disney's vast catalog of content and partnerships with other major studios, the merged unit is expected to be the market leader in India's OTT sector.

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