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Rebel Foods launches 15-min food delivery app ‘QuickiES’

EntrackrEntrackr · 5m ago
Rebel Foods launches 15-min food delivery app ‘QuickiES’
Medial

Rebel Foods launches 15-min food delivery app ‘QuickiES’ Cloud kitchen unicorn Rebel Foods is making a foray into the 15-minute food delivery segment to compete with foodtech giants like Zomato and Swiggy. In a LinkedIn post, EatSure co-founder and CEO Sagar Kochhar announced that Rebel Foods has launched its 15-minute food delivery app, QuickiES. Co-founded in 2011 by Jaydeep Barman and Kallol Banerjee, Rebel Foods operates a network of cloud kitchens and restaurants across multiple countries. It owns and operates several quick-service restaurant (QSR) brands, including Behrouz Biryani, Mandarin Oak, Oven Story Pizza, Sweet Truth, LunchBox, The Good Bowl, Firangi Bake, The Biryani Life, and Wendy’s. Rebel Foods claims to operate over 450 cloud kitchens across India, the MENA region, Indonesia, the UK, and 75 Indian cities. In FY24, the company’s revenue from operations increased to Rs 1,420 crore, while its losses narrowed by more than 42% to Rs 378 crore during the same period. The Mumbai-based startup has raised $773 million in funding to date from investors such as KKR, Temasek, Lightbox, Evolvence, and others. The instant food delivery market is becoming increasingly competitive, with Zepto launching a dedicated app for Zepto Cafe, promising 10-minute food deliveries. Meanwhile, Zomato-owned Blinkit has introduced Bistro, a standalone app for instant food delivery. Similarly, Swiggy has launched a standalone app, SNACC, for 15-minute food delivery. Zomato has also entered the quick food delivery segment, while emerging platforms like Swish, Magicpin, and Zing are gaining momentum.

Rebel Foods raises $25 Mn from QIA: Report

EntrackrEntrackr · 3m ago
Rebel Foods raises $25 Mn from QIA: Report
Medial

Cloud kitchen company Rebel Foods, which is set for a public-market listing in 2025-26, has reportedly raised $25 million (about Rs 212.71 crore) from Qatar Investment Authority. Mint, which reported the development first, added that the company raised the capital at a valuation of $1.4 billion. The fresh funds will be used to expand its physical restaurants and food courts business. Rebel Foods declined to comment on the story. In December 2021, the firm announced its Series G funding round of $210 million, comprising a mix of primary and secondary share sales. It has raised $773 million to date from KKR, Temasek, Lightbox, Evolvence, and others. Rebel Foods currently claims to have over 450 cloud kitchens across India, MENA, Indonesia, UK, including 75 cities in India. Its major competition includes horizontal and vertical foodtech plays including Curefoods, EatClub, Biryani By Kilo, FreshMenu, Biryani Blues, Kitchens@, Bigspoon, and HOI Foods. In February this year, Rebel Foods announced that it has launched its 15-minute food delivery app, QuickiES. Rebel Foods’ revenue from operations grew to Rs 1,420 crore in FY24 as compared to Rs 1,195 crore in FY23. The company generates most of its revenue through its core operations (sale of food), contributing 96.7% of the total operating revenue in FY24. It is a full-stack food tech firm that makes money from the sale of food through its owned stores and kitchens.

Eternal bets big on Blinkit as food delivery biz shows signs of slowdown

EntrackrEntrackr · 17d ago
Eternal bets big on Blinkit as food delivery biz shows signs of slowdown
Medial

Eternal bets big on Blinkit as food delivery biz shows signs of slowdown Eternal Ltd. (formerly Zomato) posted a strong Q1 FY26 with revenue surging 70% year-on-year to Rs 7,167 crore. However, growth in its core food delivery business appears to be flattening, with momentum now coming from newer verticals such as Blinkit and Hyperpure. The food delivery segment, once synonymous with Zomato, is beginning to show signs of maturity. Revenue from food grew just 16% year-on-year to Rs 2,261 crore, while Net Order Value (NOV) rose 13%, a slight dip from 14% in the previous quarter. Eternal’s chief executive officer (CEO) Deepinder Goyal acknowledged that “20%+ growth looks unlikely this year,” hinting that the post-COVID boom in food delivery may be tapering off as the business enters a slower growth phase. In contrast, quick commerce is rewriting Eternal’s growth story. Blinkit clocked a 127% YoY jump in NOV and a 154% spike in revenue to Rs 2,400 crore, overtaking food delivery for the first time on a full-quarter basis. The 10-minute delivery app now has 1,544 stores (243 added in Q1 alone) and plans to cross 2,000 by December. So, is India’s food delivery market reaching a saturation point? Goyal doesn’t explicitly say so, but signals are clear: while margins in food delivery are stable (5% of NOV), growth is slowing, and further upside is likely to come from operational efficiencies or adjacent offerings, not explosive user demand. Meanwhile, Blinkit is scaling rapidly, not just in metros, but even in smaller cities where profitability gaps are narrowing. “Margins seem to have bottomed out,” said Blinkit CEO Albinder Dhindsa, adding that select cities are already profitable. The business now has a strong line of sight to 5–6% margin in the long term, according to him. Interestingly, Eternal is now extending its “10-minute promise” to meals with its initiative called Bistro. The service currently runs 38 cloud kitchens across Delhi-NCR and Bengaluru, offering ‘high-quality yet affordable food’ in just 10 minutes. The company sees Bistro as a way to tap into unmet demand, particularly among users seeking low-cost, quick meals or snacky options, a segment it believes traditional food delivery players haven't fully addressed. Hyperpure, Eternal’s B2B restaurant supply business, also had a standout quarter with 89% YoY revenue growth. However, this growth may soften in upcoming quarters as Blinkit transitions from a marketplace to an inventory-led model, reducing Hyperpure’s exposure to non-restaurant clients. To navigate this shift, Eternal is also evolving its leadership structure. With the appointment of product leader Aditya Mangla as food delivery CEO, the company is doubling down on tech-first execution. Goyal calls this “rotational leadership”, a system meant to keep decision-making fresh and avoid long-term stagnation at the top. As Goyal puts it, “We want to build companies led by principles, not personalities.” The principle now seems clear: grow where the consumer moves fastest, and that’s not always dinner delivery. While churn has become a perennial feature at Eternal, both in terms of initiatives and even people, the firm continues to be valued (ridiculously so, many would say) highly for potential upsides on its other initiatives like District etc. However, the grocery business as the growth driver comes with its own challenges on the margin front, as seen in the profit shrinkage this quarter. Patient investors might also feel tested if they don't see either of two things in FY26: profitability in the delivery and grocery business, however low the margins, and a breakout in any of the remaining verticals like seen in Hyperpure.

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