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Razorpay partners Sarvam to power voice-first conversational commerce

Entrackr · 10d ago

Medial

Razorpay has partnered with Sarvam, a full-stack sovereign AI platform, to enable voice-first conversational commerce, allowing users to discover products, place orders, and complete payments through natural language interactions. The partnership combines Sarvam’s AI models and agentic stack with Razorpay’s payments infrastructure to support multilingual, voice-led transactions across Indian languages. As part of the initial rollout, Swiggy will be onboarded on Sarvam’s chat platform, Indus App, enabling users to order food by interacting with a voice-enabled AI assistant. The collaboration will be rolled out across three layers. First, it will enable conversational commerce within the Indus App, starting with Swiggy. Second, businesses will be able to integrate voice-led commerce into their own apps and websites. In an early pilot, a conversational voice assistant has been deployed on The Derma Co’s website, allowing users to discover products and complete purchases through voice interactions. Finally, Sarvam’s AI stack will be integrated into Razorpay’s Agent Studio, enabling businesses and developers to build multilingual AI agents that can interact with users and execute transactions seamlessly. The partnership aims to enable AI-native commerce experiences where conversations replace traditional app-based interfaces for everyday transactions.