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Razorpay buys BillMe to expand offline biz
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Razorpay, an Indian fintech unicorn, has acquired BillMe, a startup specializing in digital invoicing solutions. BillMe helps businesses transition from paper bills to digital invoicing, catering to over 4,000 clients including McDonald's, Burger King, and others. Razorpay plans to offer BillMe-powered digital bills to its merchants, enabling better personalization, feedback collection, and customer engagement. This acquisition is part of Razorpay's strategy to tap into the growing digital receipts market, which is expected to reach $2.3 billion by 2027.
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