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Rapido to launch Pink bikes for women; employ 25,000 females

Economic Times · 1m

Rapido, a Bengaluru-based ride-hailing service, plans to launch an all-women "Pink bikes" initiative in Karnataka by 2025, targeting 25,000 female jobs by deploying women drivers for female passengers. This initiative aims to create a safe, empowering environment for women in the workforce. According to Rapido's co-founder, Pavan Guntupalli, women without advanced skills can access these opportunities, with 35% of the workforce from smaller towns. This strategic move also enhances shared mobility services.