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Exclusive: The Whole Truth kicks off Series C with 3.6X valuation surge

EntrackrEntrackr · 6m ago
Exclusive: The Whole Truth kicks off Series C with 3.6X valuation surge
Medial

Exclusive: The Whole Truth kicks off Series C with 3.6X valuation surge Clean-label health food brand The Whole Truth is raising Rs 133.3 crore (approximately $15.8 million) in a series C round led by Sofina Ventures, with the participation of Peak XV and Matrix Partners. The board at The Whole Truth has passed a special resolution to issue 45,097 Series C preference shares at an issue price of Rs 29,556.5 each to raise Rs 133.3 crore or $15.8 million, its regulatory filing accessed from the Registrar of Companies (RoC) shows. Sofina Ventures is leading the Series C round with an investment of Rs 65.8 crore, while Peak XV and Matrix Partners will contribute Rs 25 crore and Rs 29.5 crore, respectively. Sauce Continued Fund will also participate with an investment of Rs 13 crore. The fresh funds will be used to meet financial requirements and support business expansion. According to Entrackr’s estimates, the Mumbai-based company will have a post-allotment valuation of approximately Rs 2,135 crore ($254 million). This marks a 3.6X increase in valuation compared to its previous Series B round, which closed at $70 million. According to the filings, after the fresh funding round, Peak XV will hold 21.14% of the firm, while Matrix Partners will own 21.4%. Sofina Ventures and Sauce Continuity will hold 3.08% and 3.77%, respectively. The Whole Truth was reportedly in discussions to raise $25 million in a new funding round. The company has secured $15.8 million so far and may raise additional funds as the round progresses. The Whole Truth offers a range of products, including protein bars, peanut butter, dark chocolates, energy bars, immunity balls, and muesli. The company provides subscription options and claims that 80-85% of its sales come from its website, with the remaining revenue generated through partnerships. The Whole Truth recorded an 81% year-on-year growth, with revenue rising to Rs 65.3 crore in FY24 from Rs 35.96 crore in FY23. The company reduced its losses by 33% during the same period.

Exclusive: Seekho set to raise $25 Mn, hits $4 Mn monthly revenue

EntrackrEntrackr · 4m ago
Exclusive: Seekho set to raise $25 Mn, hits $4 Mn monthly revenue
Medial

Exclusive: Seekho set to raise $25 Mn, hits $4 Mn monthly revenue Established in 2020 by Rohit Choudhary, Keertay Agarwal, and Yash Banwani, Seekho is a platform that helps individuals build skills and knowledge through short-term courses. Learning-focused over the top (OTT) platform Seekho is raising another round to the tune of $25-30 million, sources aware of the development told Entrackr. The Bengaluru-based startup scooped up $8 million back in December 2024. “Bessemer is in late-stage talks to lead a $25–30 million round in Seekho OTT, with participation from existing investors such as Lightspeed and Elevation,” one of the sources said. “The investment discussions follow the company’s strong performance in user engagement and revenue growth.” Established in 2020 by Rohit Choudhary, Keertay Agarwal, and Yash Banwani, Seekho is a platform that helps individuals build skills and knowledge through short-term courses. It prepares users for careers in areas such as parenting, stock trading, Instagram growth, and education. The platform targets tier-II cities and beyond, delivering content through short, episodic videos lasting two to five minutes. So far, Seekho has raised $11 million across two rounds from Lightspeed, Elevation, PointOne Capital, Sprout Investment, AngelList, Succeed and several angel investors such as Gaurav Munjal, Anupam Mittal, Alok Mittal, Harsh Daga, Abhinav Daga, Hemant Goteti and Zishaan Hayath. “Seekho is currently generating an annual recurring revenue (ARR) of $45-50 million, with monthly revenues in the range of $4-4.5 million (Rs 35–40 crore),” said another source. The person added that the company is expected to be valued at around $120–130 million post-money. The person added that the company is expected to be valued at around $120–130 million post-money. To be sure, the terms and contours of the deal could change at the last moment. Queries sent to Seekho, Bessemer, Lightspeed and Elevation did not elicit response until publication of the story. For the fiscal year ending in March 2024, five-year-old Seekho registered Rs 11.5 crore in revenue with Rs 4.6 crore losses. Investor interest in Seekho is evident as the company continues to show swift growth with deep markets — tier II, III, and even tier I cities — still to tap. The platform’s short video format is resonating well with Gen Z audiences, who prefer engaging with videos over traditional reading materials. Seekho appears to have found a strong product-market fit with a large market to serve. Its growth also highlights the presence of white spaces in the edtech sector, which has otherwise been going through a difficult and boring phase.

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