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Quick commerce firms chase brand ad dollars to boost revenue, margins - The Economic Times
Economic Times
·
4d ago
Medial
Quick commerce platforms like Swiggy Instamart, Zepto, and Blinkit are urging brands to increase ad spending to enhance high-margin revenues and offset losses. Instamart has introduced tiered onboarding packages that adjust costs against ad expenditures. Zepto requires monthly ad commitments, while Blinkit charges onboarding fees. These strategies, alongside lucrative ad products, reflect a competitive landscape prioritizing profitability. Advertising revenues, with high margins, have become central to these companies' growth and business models.
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Booming quick commerce platforms spot a big surge in ad revenues
Economic Times
·
8m ago
Medial
Quick-commerce platforms such as Blinkit and Zepto are experiencing a surge in advertising revenue, driven by the rapid growth of their user bases. Blinkit, the market leader, reported a fourfold increase in ad revenue to over Rs 400 crore for the 2023-24 fiscal year, with expectations to earn over Rs 1,000 crore this year. Zepto also anticipates similar revenue figures, as advertising services offer higher profit margins compared to other revenue streams. Quick-commerce firms are achieving ad revenue scale faster than traditional e-commerce marketplaces like Flipkart and Amazon. Advertising revenue is becoming a significant driver of profitability for these platforms.
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Flipkart At Crossroads, Kuku FM Vs Pocket FM & More
Inc42
·
1m ago
Medial
Flipkart is facing a crucial decision as it prepares for its debut on the stock market. The company must choose between investing heavily in its new quick commerce arm, Minutes, to boost revenue or preserving its core margins, potentially allowing rivals to capture more market share. As it navigates this dilemma, other trends like Myntra expanding its quick delivery service and Foxconn's new manufacturing unit for iPhone enclosures in Tamil Nadu also emerge in the industry.
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Amazon can’t afford a race to the bottom
Livemint
·
1y ago
Medial
Amazon is expanding its advertising business by launching ads on its Prime Video streaming service. With Prime Video estimated to have the second-largest penetration in the US streaming market after Netflix, this move could generate over $2 billion in video ad dollars for Amazon next year. The company is also regaining momentum in other areas, with expected revenue growth of 11% for 2023 and profits reaching a record-high margin of 6%. However, Amazon faces competition from Chinese e-commerce players, TikTok, and the need to balance growth with profit margins.
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Ola plans to open dark stores to enter quick commerce sector: ET
Hindustan Times
·
11m ago
Medial
Ola Cabs parent ANI Technologies plans to set up dark stores to enter the growing quick commerce segment, The Economic Times reported. The EV company will reportedly offer dark stores as a service "where the whole setup will be delivered with significant automation". Dark stores are small neighbourhood warehouses which stock products delivered by quick commerce services.
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DMart eyes higher margins via private labels
Livemint
·
1m ago
Medial
DMart is expanding its private label portfolio into home and personal care categories to enhance margins and counter competition from quick commerce players amidst sluggish consumer spending. Playing into a wider retail trend, DMart is leveraging private labels, which are exclusive in-house brands typically sold at lower prices, to boost affordability and protect margins. The move reflects an aggressive strategy by the retailer to strengthen its market position across 152 cities.
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Quick commerce apps stack up extra fees to curb losses
Economic Times
·
27d ago
Medial
Indian quick commerce companies are introducing fees like handling and convenience charges to boost revenue amid competition. These fees, ranging from Rs 6 to Rs 30, are in addition to delivery charges. The strategy helps improve unit economics by urging higher average order value (AOV) purchases. Despite rising costs, competition deters firms from raising delivery fees. The market is expected to grow significantly, but users discontent with hidden fees remains.
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Next-gen e-commerce: BigBasket’s Hari Menon to track the quick-commerce surge and currency of speed amid big opportunities—register now to join the Fireside chat at ET Soonicorns Summit 2024
Economic Times
·
10m ago
Medial
The e-commerce sector in India is projected to grow from $3.349 billion to $9.951 billion by 2029. Quick commerce, which focuses on accessibility and fast deliveries, is driving the growth of leading FMCG companies in the e-commerce space. To discuss this, Hari Menon, Co-Founder of BigBasket, will be speaking at the Economic Times Soonicorns Summit in Bengaluru. Menon, a pioneer in India's e-commerce landscape, will share insights on the rapid growth of quick commerce and BigBasket's strategies for success. The summit will feature discussions on various topics within the startup ecosystem of India.
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Food and grocery delivery companies cash in on subscriber base
Economic Times
·
6m ago
Medial
Zomato and Swiggy are leveraging their growing subscriber bases, driven by loyalty programs, to monetize their platforms. Zomato Gold and Swiggy One contribute significantly to order volumes, with millions of subscribers engaged. While driving sales growth, these programs impact margins due to discounts and free deliveries. To counteract, they're collaborating with brands for ad revenues and offering personalized benefits. Despite quick commerce growth, food delivery remains key for profitability amidst competition and cash burn challenges.
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Zepto Business Model
Internet
·
1y ago
Medial
The blog explores Zepto's quick commerce grocery model, highlighting its rapid rise to $100M ARR in under two years. It details Zepto’s operations, including dark stores and quick delivery logistics, and revenue streams such as product margins, handling, and delivery charges. The piece also discusses customer acquisition, engagement, and retention strategies, underscoring Zepto's positioning for future growth and potential challenges.
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With makhanas in focus, Farmley charts expansion plan after L Catterton’s backing
VCCircle
·
2m ago
Medial
Farmley, a nuts and dry fruit brand, plans to expand rapidly following investment from global equity firm L Catterton. The brand aims to capitalize on the quick commerce surge and trend towards healthy snacking, particularly focusing on 'makhanas' (fox nuts). Farmley, operated by Connedit Business Solutions Pvt. Ltd, also aims to broaden its offline distribution network to boost growth and reach more consumers.
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