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News on Medial
Product Launches Enter A New Era: AI Takes Personalisation To The Next Level
Inc42
ยท
1y ago
Medial
AI-powered personalisation is transforming the marketing landscape, with the market forecasted to reach $107.5 billion by 2027. This technology leverages real-time customer and product data to create unique content tailored to individual preferences and behaviours. Implementing AI-powered personalisation involves practices such as quality content creation, enhancing customer experiences, cost efficiency, and data analysis. The future prospects for AI-powered personalisation in e-commerce and marketing are promising, with advancements in predictive analytics, natural language processing, and computer vision driving growth and providing highly personalised experiences. However, consumer confidence in AI personalisation remains lower than business enthusiasm, highlighting the need for tailored experiences to build customer loyalty.
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YouTube launches Hype, new tool for emerging creators
Economic Times
ยท
10m ago
Medial
YouTube has introduced a new product called Hype, designed to help emerging creators reach new audiences. The update allows creators with fewer than 500,000 subscribers to boost their videos if they have been out for less than a week. This update aims to provide smaller and medium-sized creators with a level playing field. In addition to Hype, YouTube has also launched tools to help artists control AI-generated videos that sound like them. YouTube CEO Neil Mohan stated that supporting the creator economy is a top priority. YouTube plans to integrate Google DeepMind's video generator, Veo, into YouTube Shorts.
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AI startup Fibr raises $1.8 million in a funding round led by Accel
Economic Times
ยท
1y ago
Medial
Fibr, an AI-powered personalisation platform, has secured $1.8 million in funding led by Accel. The funds will be used to improve the AI platform, expand the customer base, and hire talent. Fibr's flagship product, Pilot, offers personalised landing pages to enhance conversions. The platform caters to lead generation clients in various sectors and plans to expand into the US, Canada, and Europe. Fibr is also developing a second product called Blocks, which aims to help marketers scale their content across different formats.
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What in the world are Jony Ive and Sam Altman building?
The Verge
ยท
2m ago
Medial
OpenAI CEO Sam Altman announced the acquisition of Jony Ive's AI hardware startup for $6.5 billion, sparking speculation about a mysterious new device. Unlike current AI trends focusing on wearables like glasses, this product is described as a compact, screenless gadget meant to complement phones and laptops. Details remain secret, pointing to a new era in AI hardware development with innovative features, leaving the tech world guessing its potential impact.
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BeatO appoints Amit Gupta as chief product officer
Economic Times
ยท
1y ago
Medial
Virtual diabetes platform BeatO has announced the appointment of Amit Gupta as its Chief Product Officer. Gupta brings extensive experience in AI-led product strategy and consumer-focused product expertise. He has held leadership positions in leading global organizations and has a proven track record of driving product strategy and innovation. BeatO aims to revolutionize diabetes care in India and improve health outcomes for patients. With Gupta on board, the company is poised to take its app and products to the next level of personalized diabetes care.
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Tesla's plan for affordable cars takes page from Detroit rivals
Economic Times
ยท
1y ago
Medial
Elon Musk's recent announcement to use existing product lines for new affordable vehicles is seen by some as following the strategy of traditional automakers like Ford and General Motors. Tesla had originally planned to release a new model priced at $25,000, but instead, it will utilize current platforms to produce more affordable models by early next year. This shift has been well-received by investors, who expect basic versions of the Model 3 and Y to be offered at lower prices. However, some analysts raise concerns about execution risk and the need for Tesla to meet timing predictions for new vehicle launches.
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New WhatsApp features rolled out in January 2025 for improved personalisation | Mint
Livemint
ยท
6m ago
Medial
In January 2025, WhatsApp introduced several new personalisation features to enhance user experience. Key updates include Photo Stickers for creating stickers from photos, Background Effects similar to Instagram filters, AI Studio powered by Meta AI for creating AI personas, a Built-in Dial Pad for iPhone users, and a Double Tap to React feature for easily reacting to messages. These additions aim to make interactions more engaging and convenient for users.
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AI takes job interview: Noida techie's job hunt lands her in front of robot recruiter. What happened next?
Economic Times
ยท
1m ago
Medial
Radhika Sharma, a Noida-based product manager, experienced her first AI-led job interview, where an AI-powered robot critiqued her technical skills, eye contact, and attire. Conducted in a structured format, the AI evaluated various aspects, even suggesting improvements. While she appreciated the instant feedback, the lack of human interaction limited her ability to clarify responses. Despite not continuing to the next interview stage, Radhika plans to use these insights for future opportunities.
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Microsoft-backed G42 partners with Mistral AI to build AI platforms and infrastructures
YourStory
ยท
2m ago
Medial
Abu Dhabi-based G42 and French startup Mistral AI have partnered to develop next-generation AI platforms and infrastructure. Announced at the Choose France summit, this collaboration reflects a new era of cross-regional AI cooperation championed by UAE's President Sheikh Mohamed and France's President Macron. Combining G42โs infrastructure and solutions expertise with Mistral AIโs large language models, the alliance aims to innovate AI applications across Europe, the Middle East, and the Global South, while promoting mutual technological growth globally.
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This fashion startup uses AI for personalisation
Inshorts
ยท
2m ago
Medial
Slikk Club, Indiaโs first 60-minute fashion delivery startup, is revolutionising e-commerce for Gen Z and millennials. Founded in 2024 by seasoned entrepreneurs, it offers 100+ brands across fashion, beauty, and accessories. Backed by $3.2 million in funding, Slikk uses AI for personalisation and aims to expand across India, setting new standards in quick commerce.
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Samsung prepares for major shift with AI-driven smartphone lineup: Report
Livemint
ยท
1y ago
Medial
Samsung is reportedly working on a new line of artificial intelligence (AI) smartphones that could feature significant departures from their current models. TM Roh, President of Samsung's Mobile Experience (MX) Business, revealed that the company is dedicating a substantial portion of its research and development budget to creating these AI-powered devices. While specific details were not disclosed, potential changes could include new form factors, varied display sizes, advanced sensors, or the addition of dedicated neural processing units. This project represents a major shift in Samsung's product strategy, potentially ushering in a new era of mobile technology.
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