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Product Launches Enter A New Era: AI Takes Personalisation To The Next Level

Inc42 · 1y ago

Product Launches Enter A New Era: AI Takes Personalisation To The Next Level

AI-powered personalisation is transforming the marketing landscape, with the market forecasted to reach $107.5 billion by 2027. This technology leverages real-time customer and product data to create unique content tailored to individual preferences and behaviours. Implementing AI-powered personalisation involves practices such as quality content creation, enhancing customer experiences, cost efficiency, and data analysis. The future prospects for AI-powered personalisation in e-commerce and marketing are promising, with advancements in predictive analytics, natural language processing, and computer vision driving growth and providing highly personalised experiences. However, consumer confidence in AI personalisation remains lower than business enthusiasm, highlighting the need for tailored experiences to build customer loyalty.

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ET Soonicorns Summit 2025: Data privacy an afterthought while building products, says Razorpay COO - The Economic Times

Economic Times

Economic Times · 6d ago

ET Soonicorns Summit 2025: Data privacy an afterthought while building products, says Razorpay COO - The Economic Times

At the ET Soonicorns Summit 2025, Razorpay COO Rahul Kothari highlighted that data privacy is often an afterthought in product development, posing a challenge for personalisation in retail. Companies frequently obtain customer consent without clear data usage intentions, limiting customer control. Effective personalisation requires collecting first-party data for accurate AI models. Ankit Gupta from Reliance Retail emphasized the need for optimising offline and online omnichannel strategies to enhance customer engagement and data collection.

YouTube launches Hype, new tool for emerging creators

Economic Times

Economic Times · 11m ago

YouTube launches Hype, new tool for emerging creators

YouTube has introduced a new product called Hype, designed to help emerging creators reach new audiences. The update allows creators with fewer than 500,000 subscribers to boost their videos if they have been out for less than a week. This update aims to provide smaller and medium-sized creators with a level playing field. In addition to Hype, YouTube has also launched tools to help artists control AI-generated videos that sound like them. YouTube CEO Neil Mohan stated that supporting the creator economy is a top priority. YouTube plans to integrate Google DeepMind's video generator, Veo, into YouTube Shorts.

AI startup Fibr raises $1.8 million in a funding round led by Accel

Economic Times

Economic Times · 1y ago

AI startup Fibr raises $1.8 million in a funding round led by Accel

Fibr, an AI-powered personalisation platform, has secured $1.8 million in funding led by Accel. The funds will be used to improve the AI platform, expand the customer base, and hire talent. Fibr's flagship product, Pilot, offers personalised landing pages to enhance conversions. The platform caters to lead generation clients in various sectors and plans to expand into the US, Canada, and Europe. Fibr is also developing a second product called Blocks, which aims to help marketers scale their content across different formats.

What in the world are Jony Ive and Sam Altman building?

The Verge

The Verge · 3m ago

What in the world are Jony Ive and Sam Altman building?

OpenAI CEO Sam Altman announced the acquisition of Jony Ive's AI hardware startup for $6.5 billion, sparking speculation about a mysterious new device. Unlike current AI trends focusing on wearables like glasses, this product is described as a compact, screenless gadget meant to complement phones and laptops. Details remain secret, pointing to a new era in AI hardware development with innovative features, leaving the tech world guessing its potential impact.

BeatO appoints Amit Gupta as chief product officer

Economic Times

Economic Times · 1y ago

BeatO appoints Amit Gupta as chief product officer

Virtual diabetes platform BeatO has announced the appointment of Amit Gupta as its Chief Product Officer. Gupta brings extensive experience in AI-led product strategy and consumer-focused product expertise. He has held leadership positions in leading global organizations and has a proven track record of driving product strategy and innovation. BeatO aims to revolutionize diabetes care in India and improve health outcomes for patients. With Gupta on board, the company is poised to take its app and products to the next level of personalized diabetes care.

Tesla's plan for affordable cars takes page from Detroit rivals

Economic Times

Economic Times · 1y ago

Tesla's plan for affordable cars takes page from Detroit rivals

Elon Musk's recent announcement to use existing product lines for new affordable vehicles is seen by some as following the strategy of traditional automakers like Ford and General Motors. Tesla had originally planned to release a new model priced at $25,000, but instead, it will utilize current platforms to produce more affordable models by early next year. This shift has been well-received by investors, who expect basic versions of the Model 3 and Y to be offered at lower prices. However, some analysts raise concerns about execution risk and the need for Tesla to meet timing predictions for new vehicle launches.

AI takes job interview: Noida techie's job hunt lands her in front of robot recruiter. What happened next?

Economic Times

Economic Times · 2m ago

AI takes job interview: Noida techie's job hunt lands her in front of robot recruiter. What happened next?

Radhika Sharma, a Noida-based product manager, experienced her first AI-led job interview, where an AI-powered robot critiqued her technical skills, eye contact, and attire. Conducted in a structured format, the AI evaluated various aspects, even suggesting improvements. While she appreciated the instant feedback, the lack of human interaction limited her ability to clarify responses. Despite not continuing to the next interview stage, Radhika plans to use these insights for future opportunities.

New WhatsApp features rolled out in January 2025 for improved personalisation | Mint

Livemint

Livemint · 6m ago

New WhatsApp features rolled out in January 2025 for improved personalisation | Mint

In January 2025, WhatsApp introduced several new personalisation features to enhance user experience. Key updates include Photo Stickers for creating stickers from photos, Background Effects similar to Instagram filters, AI Studio powered by Meta AI for creating AI personas, a Built-in Dial Pad for iPhone users, and a Double Tap to React feature for easily reacting to messages. These additions aim to make interactions more engaging and convenient for users.

Microsoft-backed G42 partners with Mistral AI to build AI platforms and infrastructures

YourStory

YourStory · 3m ago

Microsoft-backed G42 partners with Mistral AI to build AI platforms and infrastructures

Abu Dhabi-based G42 and French startup Mistral AI have partnered to develop next-generation AI platforms and infrastructure. Announced at the Choose France summit, this collaboration reflects a new era of cross-regional AI cooperation championed by UAE's President Sheikh Mohamed and France's President Macron. Combining G42’s infrastructure and solutions expertise with Mistral AI’s large language models, the alliance aims to innovate AI applications across Europe, the Middle East, and the Global South, while promoting mutual technological growth globally.

Samsung prepares for major shift with AI-driven smartphone lineup: Report

Livemint

Livemint · 1y ago

Samsung prepares for major shift with AI-driven smartphone lineup: Report

Samsung is reportedly working on a new line of artificial intelligence (AI) smartphones that could feature significant departures from their current models. TM Roh, President of Samsung's Mobile Experience (MX) Business, revealed that the company is dedicating a substantial portion of its research and development budget to creating these AI-powered devices. While specific details were not disclosed, potential changes could include new form factors, varied display sizes, advanced sensors, or the addition of dedicated neural processing units. This project represents a major shift in Samsung's product strategy, potentially ushering in a new era of mobile technology.

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