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Product Launches Enter A New Era: AI Takes Personalisation To The Next Level

Inc42 · 8m

AI-powered personalisation is transforming the marketing landscape, with the market forecasted to reach $107.5 billion by 2027. This technology leverages real-time customer and product data to create unique content tailored to individual preferences and behaviours. Implementing AI-powered personalisation involves practices such as quality content creation, enhancing customer experiences, cost efficiency, and data analysis. The future prospects for AI-powered personalisation in e-commerce and marketing are promising, with advancements in predictive analytics, natural language processing, and computer vision driving growth and providing highly personalised experiences. However, consumer confidence in AI personalisation remains lower than business enthusiasm, highlighting the need for tailored experiences to build customer loyalty.