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PhonePe’s Pincode drops electronics and fashion, looks beyond ONDC

The Arc Web

The Arc Web · 1y ago

PhonePe’s Pincode drops electronics and fashion, looks beyond ONDC

PhonePe's ecommerce platform, Pincode, is shifting its focus from electronics, fashion, and home decor to food and grocery delivery. This decision comes a year after Pincode's launch on ONDC, an open ecommerce ecosystem. Pincode allows shopkeepers registered on ONDC to list their products on multiple apps and accept orders, with logistics and order fulfillment options provided by third-party service providers. Pincode plans to roll out a grocery seller-side application, improving customer experience by onboarding selected suppliers. The move aligns with PhonePe's goal of concentrating on hyperlocal services and reducing its burn rate.

Related News

PhonePe’s Pincode exits non-food categories in ecommerce business rejig

Economic Times

Economic Times · 1y ago

PhonePe’s Pincode exits non-food categories in ecommerce business rejig

PhonePe, backed by Walmart, is restructuring its ecommerce strategy on the Open Network for Digital Commerce (ONDC). It will exit categories such as fashion, grocery, and electronics, except for food delivery. PhonePe will focus on providing unreserved ticket booking through ONDC. The decision to narrow down on specific segments is due to concerns about the end consumer experience. PhonePe launched its ecommerce venture Pincode on ONDC last year but has faced issues with grocery deliveries due to lack of standardization. As of March, ONDC had delivered nearly 6 lakh food orders and 2 lakh grocery orders.

Bhavish Aggarwal's Ola eyes grocery and fashion foray on ONDC, says Report

IndianStartupNews

IndianStartupNews · 1y ago

Bhavish Aggarwal's Ola eyes grocery and fashion foray on ONDC, says Report

Ride-hailing company Ola is planning to expand its services by offering grocery shopping and fashion items through the Open Network for Digital Commerce (ONDC) platform. This move aims to broaden Ola's e-commerce offerings beyond its current food and beverage options on ONDC. By integrating with ONDC, Ola can connect with existing grocers and fashion retailers, reducing operational costs and simplifying logistics. The integration aligns with Ola's strategy to expand its presence in the e-commerce domain and leverage its existing infrastructure as a logistics provider. Ola's strong financial performance in recent years supports this expansion.

PhonePe enters quick commerce via Pincode: Report

Entrackr

Entrackr · 7m ago

PhonePe enters quick commerce via Pincode: Report

PhonePe enters quick commerce via Pincode: Report Walmart-backed PhonePe is set to enter the quick commerce market through its e-commerce venture, Pincode, according to a media report. This marks the third attempt by the Sameer Nigam-led company in online retail. In April last year, PhonePe's Pincode app exited non-food categories on the Open Network for Digital Commerce (ONDC). It now offers only food delivery and unreserved ticket booking on ONDC. According to a report by ET, Pincode has fully pivoted to the quick commerce model, launching 15-minute deliveries in select areas of six cities: Bengaluru, Mumbai, New Delhi, Pune, Hyderabad, and Varanasi. The company plans to expand its coverage to about 25% in these markets in the coming weeks, with the full service rollout expected between April and June 2025. Entrackr has reached out to PhonePe for comments. Following Flipkart, PhonePe will be the second company from the same group to venture into the instant delivery market, with Zomato and Blinkit being other notable examples in this space. In recent months, both established and emerging companies have entered the quick commerce sector. Blinkit, Zepto, and Instamart lead the market, while newcomers like Flipkart, BigBasket, and Amazon are expanding their presence. Beyond groceries, there's a growing trend of 10-15 minute food deliveries, with Swiggy, Zomato, Blinkit, Zepto, Ola, and Magicpin sequentially announcing their entry into this space.

ONDC clocks 1.2 million transactions during Diwali week

Business Today

Business Today · 1y ago

ONDC clocks 1.2 million transactions during Diwali week

Government-backed Open Network for Digital Commerce (ONDC) recorded almost 1.2 million transactions during the festive week leading up to Diwali in over 600 cities. The growth was driven by categories like food and beverages, grocery, electronics, fashion, home and kitchen, mobility, and health and wellness. This reflects the shifting consumer behavior towards online shopping and the desire for the best deals and discounts. ONDC aims to provide an alternative to traditional ecommerce apps, offering a wide range of products and brands. The network also supports social sector sellers, making e-commerce accessible to artisans, weavers, and food processors.

Ola eyes grocery and fashion foray on ONDC

Economic Times

Economic Times · 1y ago

Ola eyes grocery and fashion foray on ONDC

Ride-hailing company Ola is expanding its e-commerce offerings by allowing customers to shop for groceries and fashion on Open Network for Digital Commerce (ONDC) via its app. This move aims to diversify Ola's product range and leverage ONDC's network of sellers. Ola's integration with ONDC will give access to thousands of grocers and fashion brands already on the network, making it a cost-effective solution. Ola's mobility segment is not a part of ONDC, but the company may explore integrating it in the future. Ola's logistics services will also be extended to other seller applications on the ONDC network.

India vs Pakistan: ONDC scores more than 65,000 retail orders on match day

Economic Times

Economic Times · 1y ago

India vs Pakistan: ONDC scores more than 65,000 retail orders on match day

During the India-Pakistan match, the government-backed Open Network for Digital Commerce (ONDC) received a record-breaking 65,400 retail orders from 600 cities in a single day. The food and beverages sector accounted for 47% of these orders, with fashion, electronics, grocery, and other categories also contributing to the surge. Multiple buyer apps, special offers, and the festive season of Navratri were cited as factors driving the increase in orders. The network currently has over 40,000 live sellers across 200 cities.

PhonePe's Pincode goes live in ten cities

Economic Times

Economic Times · 2y ago

PhonePe's Pincode goes live in ten cities

Pincode, an Indian social commerce startup, has expanded its services to ten cities across the country. The platform enables small businesses and individuals to set up online stores and sell products through social media platforms. By entering their pincode, customers can access the nearest Pincode store and make purchases. The expansion reflects Pincode's aim to connect local sellers with a wider customer base.

Ola Eyes Fashion And Grocery Expansion With ONDC

Inc42 · 1y ago

Ola Eyes Fashion And Grocery Expansion With ONDC

Indian ridesharing company Ola Mobility is expanding its ecommerce offerings through a collaboration with Open Network for Digital Commerce (ONDC). Ola plans to offer users the option to purchase groceries, fashion, and apparel through its app, leveraging ONDC's network of grocers and fashion brands. The company has partnered with Magicpin as its technology service provider. Ola previously joined ONDC to pilot a food delivery platform and later partnered for last-mile logistics services. The move to diversify its offerings comes as Ola focuses on expanding in India while exiting overseas markets.

Zepto to deliver Apple products within minutes

Economic Times

Economic Times · 5m ago

Zepto to deliver Apple products within minutes

Zepto, a quick commerce company led by Aadit Palicha, is now offering rapid delivery of Apple products such as iPhones, AirPods, and iPads. After receiving over a million Apple-related searches, Zepto responded by adding these products to its platform. This move aligns with competitors like Swiggy Instamart and Blinkit, who also deliver Apple products quickly. The rapid delivery sector is expanding beyond groceries to include electronics, fashion, and pharmaceuticals, catering to consumer convenience demands.

Non-metros now economically viable for quick commerce: Emkay - The Economic Times

Economic Times

Economic Times · 1m ago

Non-metros now economically viable for quick commerce: Emkay - The Economic Times

Emkay's report highlights the growth potential of quick commerce in tier-II cities due to wider product ranges and lower operational costs. These cities offer favorable unit economics, with the potential for profitability by increasing average order values. Despite higher logistics costs, breakeven is easier, requiring fewer orders than tier-I cities. The quick commerce sector is expanding beyond groceries to include fashion and electronics, focusing on margin improvement and leveraging existing physical stores for operations.

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