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The Arc Web
| 25dPhonePe’s Pincode drops electronics and fashion, looks beyond ONDC
PhonePe's ecommerce platform, Pincode, is shifting its focus from electronics, fashion, and home decor to food and grocery delivery. This decision comes a year after Pincode's launch on ONDC, an open ecommerce ecosystem. Pincode allows shopkeepers registered on ONDC to list their products on multiple apps and accept orders, with logistics and order fulfillment options provided by third-party service providers. Pincode plans to roll out a grocery seller-side application, improving customer experience by onboarding selected suppliers. The move aligns with PhonePe's goal of concentrating on hyperlocal services and reducing its burn rate.
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