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Pet care startup Supertails scoops up $15 Mn in Series B

EntrackrEntrackr · 1y ago
Pet care startup Supertails scoops up $15 Mn in Series B
Medial

Full-stack pet care startup Supertails has raised Rs 125 crore (approximately $15 million) in a Series B funding round led by RPSG Capital Ventures and existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners and Sauce VC. This funding will be deployed towards enabling business growth through the acquisition of new customers and investments in technology, along with the expansion of healthcare services including Supertails Pharmacy, the firm said in a press release. Supertails also plans to use the funds to foray into offline business strategy and build an omnichannel experience for consumers. In November 2022, the company raised $10 million in a Series A funding round in a mix of equity and debt led by Fireside Ventures. It has scooped up $27.5 million since its inception in June 2021. Founded by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails addresses the evolving needs of pet parents through their customised offerings. The Supertails app provides assortment of food, treats, accessories, and other pet essentials. Also Read: Amid pet care industry boom, PawPurrfect bets on convenience and healthcare To further support pet parents, the firm has introduced a pet pharmacy on its platform, becoming a full-stack platform offering pet supplies, online vet consultations, online behavior training, and a pet pharmacy. Supertails’ revenue from operations jumped 4.2X to Rs 33 crore during FY23 as compared to Rs 7.82 crore in FY22. As per startup data intelligence platform TheKredible, its losses surged 2.6X to Rs 30.6 crore in FY23 against Rs 11.65 crore in FY22. Supertails aims to double down on its growth and expansion plans to achieve an ARR of Rs 500 crore in the next two years. As per studies, the pet population in India stands at approximately 35 million, growing at a CAGR of 15% with a potential market size of $5 billion and Supertails aims to solidify its position as a leading player in the space. It competes with Heads Up For Tails, Goofy Tails, and JustDogs, among others. Heads Up For Tails emerged as the largest funded startup in this segment which raised $37 million in a Series A funding round led by Verlinvest and Peak XV Partners.

Exclusive: Heads Up For Tails to raise $25 Mn in Series B led by Apparel Group

EntrackrEntrackr · 4d ago
Exclusive: Heads Up For Tails to raise $25 Mn in Series B led by Apparel Group
Medial

Exclusive: Heads Up For Tails to raise $25 Mn in Series B led by Apparel Group Premium pet care startup Heads Up For Tails is in the final stages of raising $25 million in its Series B round, two people aware of the development told Entrackr. “The round is being led by Apparel Group India (AGI), the Indian arm of Dubai-based retail major Apparel Group, with participation from Malinea Pte Care Limited,” said one of the sources requesting anonymity. “The terms of the transaction have been finalised, and the money is set to flow in over the next few weeks,” said the source quoted above. “The firm has reached an annual revenue run rate (ARR) of Rs 400 crore.” Heads Up For Tails’ CEO Samarth Narang declined to comment on the story. According to sources, the company is planning an expansion into Dubai, which would mark its third major presence in the Asian region after India and Singapore. Heads Up For Tails is a premium D2C pet care brand offering food, treats, accessories, and grooming products. It sells through its own website, online marketplaces and a growing offline network, listing over 13,000 products from 250 plus brands, with a presence across 18 plus cities through 115 stores and 95 pet spas. According to data from startup intelligence platform TheKredible, the Gurugram-headquartered company has raised around $40 million prior to this round, including a $37 million Series A led by Peak XV Partners (formerly Sequoia Capital India) and Verlinvest in 2021. The latest round comes amid renewed investor interest in India’s pet care sector, spanning food, services, and healthcare. Gurugram-based pet healthcare platform Vetic is in process to raise $26 million in a Series C led by Bessemer Venture Partners, while Bengaluru-based Supertails is in talks to raise $15-20 million. On the nutrition side, Drools entered the unicorn club after global FMCG major Nestlé acquired a minority stake.

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