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Personalisation in India needs a multi-pronged approach: Myntra CPTO

YourStory

YourStory · 1y ago

Personalisation in India needs a multi-pronged approach: Myntra CPTO

To achieve personalization at scale in the Indian market, a multi-dimensional approach is necessary. Raghu Krishnananda, Chief Product and Technology Officer of Myntra, emphasized the importance of personalization at not just an individual level but also at a regional and cohort level. Cohort analysis, which studies groups of individuals with similar characteristics, can provide valuable insights. Myntra utilizes a targeted approach by asking users to choose their preferred experience upon logging in, guiding them to curated pages and increasing the likelihood of conversions. AI-powered strategies in search, outfit curation, and personalized suggestions are key to delivering personalization at scale. While augmented and virtual reality (AR/VR) hold tremendous benefits for e-commerce, the challenge lies in encouraging user adoption and ensuring data security.

Related News

Myntra CPTO Raghu Krishnananda Departs After 5 Years at the Start-Up

OutlookIndia

OutlookIndia · 4m ago

Myntra CPTO Raghu Krishnananda Departs After 5 Years at the Start-Up

Raghu Krishnananda, Myntra's Chief Product and Technology Officer (CPTO), has resigned after a five-year tenure to explore new opportunities outside the company. Until a new CPTO is appointed, his direct reports will directly report to Myntra CEO Nandita Sinha. Krishnananda's departure marks the second leadership exit from a Flipkart-owned company in two months, following the exit of Flipkart’s CPTO Jeyandran Venugopal. Krishnananda led technology and product functions at Myntra.

OpenAI says it thwarted malicious state actors out of China, Russia, and North Korea, and one of them's called Salmon Typhoon

Business Insider

Business Insider · 1y ago

OpenAI says it thwarted malicious state actors out of China, Russia, and North Korea, and one of them's called Salmon Typhoon

OpenAI has announced that it stopped the accounts of five state-affiliated actors who were attempting to use their platform for malicious purposes. The codenames of these actors, such as "Charcoal Typhoon" and "Salmon Typhoon," are reminiscent of those used for giant robots in the movie "Pacific Rim." OpenAI terminated the accounts and is taking a multi-pronged approach to combat such actors. The company is focused on managing the threats posed by AI and ensuring societal alignment.

Myntra's CPTO Exits, Second Leadership Departure in Two Months

OutlookIndia

OutlookIndia · 4m ago

Myntra's CPTO Exits, Second Leadership Departure in Two Months

Myntra's Chief Product and Technology Officer (CPTO), Raghu Krishnananda, has resigned after five years to pursue new ventures. Until a new CPTO is appointed, his team will report to CEO Nandita Sinha. This marks the second leadership departure from a Flipkart-owned company in two months, after Flipkart’s CPTO, Jeyandran Venugopal, left earlier. Krishnananda's responsibilities included leading business intelligence, design, product management, IT, and security at Myntra.

India needs multi-pronged approach to tap quantum computing potential: Niti Aayog paper

Economic Times

Economic Times · 5m ago

India needs multi-pronged approach to tap quantum computing potential: Niti Aayog paper

India must adopt a multi-pronged strategy to harness quantum computing's potential while ensuring national security, according to a NITI Aayog research paper. The report highlights the need for bilateral partnerships and a strategic framework to address quantum computing's opportunities and threats. It emphasizes deep collaboration between government, industry, and academia, along with investing in indigenous capabilities. The National Quantum Mission aims to build a domestic quantum technology ecosystem, essential for maintaining competitiveness and security in the evolving quantum landscape.

Govt taking multi-pronged approach to sustain economic growth amid uncertainties: MoS Finance

Economic Times

Economic Times · 25d ago

Govt taking multi-pronged approach to sustain economic growth amid uncertainties: MoS Finance

The Indian government is employing a multi-pronged strategy to bolster economic growth amid global uncertainties, according to Minister of State for Finance, Pankaj Chaudhary. Key initiatives include FDI liberalization, credit guarantee schemes, and public expenditure increases, particularly in capital investments. The 2025-26 Union Budget proposes Rs 1.5 lakh crore for these efforts. Additional measures focus on power sector resilience, rural prosperity, and inclusive growth through targeted schemes, aiming to reduce poverty and inequality while promoting economic development.

GM’s Final EV Battery Strategy Copies China’s Playbook: Super Cheap Cells

Wired · 1m ago

GM’s Final EV Battery Strategy Copies China’s Playbook: Super Cheap Cells

General Motors is set to manufacture low-cost lithium iron phosphate (LFP) battery cells in the U.S., starting in 2027. This strategy is part of a three-pronged approach to power its electric vehicle lineup. Initially, GM will use imported LFP cells until U.S. production begins. LFP technology is favored due to its affordability, marking a shift from GM's previous focus on nickel-manganese-cobalt-aluminum cells. This move could accelerate the availability of affordable EVs in the U.S.

Myntra secures Rs 1,063 crore funding from Singapore-based parent entity

Economic Times

Economic Times · 2m ago

Myntra secures Rs 1,063 crore funding from Singapore-based parent entity

Online fashion retailer Myntra secured Rs 1,062.5 crore in funding from FK Myntra Holdings. The funding comes as Myntra expands to Singapore with its new platform, Myntra Global, offering Made-in-India brands. Despite facing competition from players like Shein, Myntra recently turned profitable, reporting a net profit of Rs 31 crore for FY2024. Additionally, Myntra is entering the rapid delivery space with M-Now to compete with quick commerce platforms like Zepto and Swiggy Instamart.

Zee plans to cut costs, reduce overlaps after merger with Sony collapses

Livemint

Livemint · 1y ago

Zee plans to cut costs, reduce overlaps after merger with Sony collapses

Zee Entertainment has outlined a three-pronged approach to regaining margins following the collapse of its merger with Sony Pictures Entertainment. The company aims to cut costs, reduce overlaps between businesses, and enhance quality. Zee plans to optimize spends and enhance return on investments, improve synergies, and explore alternative content monetization avenues. It expects a gradual recovery in margins and aims for an 18-20% EBITDA margin by FY26. Zee reported a 6.4% dip in net profit in Q3 FY24, with operating revenue of INR 2,045.7 crore.

This made-in-India sneaker brand aims to check all boxes as it fills gap between budget & premium

YourStory

YourStory · 26d ago

CHK is a new Indian sneaker brand targeting the gap between expensive global brands and basic local options. It offers fashionable, affordable sneakers for millennials and Gen Z priced between ₹4,000 and ₹8,000. Founded by Myntra co-founder and other industry experts, CHK uses just-in-time manufacturing to ensure variety and affordability without compromising quality. The brand plans to open stores across India and focuses on unique designs tailored to Indian consumers' lifestyle needs.

How did Flipkart, Accel and Peak XV’s exit from logistics company fare?

VCCircle

VCCircle · 2m ago

How did Flipkart, Accel and Peak XV’s exit from logistics company fare?

Flipkart, alongside venture capital investors Accel and Peak XV Partners, has exited a logistics company after backing it for a decade, achieving multi-fold returns on its investment. The exit marked a profitable move for Flipkart, which is owned by Walmart and also holds stakes in companies like Myntra. This strategic move aligns with Flipkart's broader investment and growth strategies in the ecommerce and associated sectors, illustrating the company's dynamic financial maneuvers.

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