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Pepperfry elevates Madhusudan Bihani to CFO

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E-commerce furniture and home decor company Pepperfry has elevated Madhusudan Bihani to the role of chief financial officer (CFO). Bihani brings nearly two decades of experience in finance, corporate compliance, taxation, and auditing. He joined Pepperfry in 2019 as AVP-finance and advanced to the role of VP-finance in 2021. He also had a decade-long stint with FMCG major Kraft Heinz. Since 2019, he has played a pivotal role in driving the company's growth, financial discipline, operational efficiencies, and compliance frameworks. He has been responsible for improving profitability, streamlining financial operations, and supporting strategic initiatives. According to Pepperfry, Bihani will be responsible for overseeing the company’s corporate strategy, financial planning and operations, fundraising efforts, as well as legal and corporate affairs. His role will provide a structured definition towards helping the company through its next phase of growth and expansion. “Madhusudan's experience, combined with his strategic and leadership capabilities, will be critical in helping us execute our vision for the future. His contributions have been invaluable in strengthening our financial foundation, and we look forward to the continued impact," said Ashish Shah, co-founder and CEO, Pepperfry.