News on Medial

Pain care startup Betterhood raises seed round led by Kairon Capital

EntrackrEntrackr · 3d ago
Pain care startup Betterhood raises seed round led by Kairon Capital
Medial

Preventive pain care startup Betterhood has raised Rs 5 crore in a seed funding round led by Kairon Capital, with participation from Yogesh Kabra, Rishubh Satiya, Rohit Chawla, Sifat Khurana, and Shayamal Vallabhjee. The proceeds will be used for product development, team expansion across product, content and growth functions, and scaling distribution across online and offline channels, Betterhood said in a press release. Co-founded in October 2024 by Vikram Kadam and Neha Zade, Betterhood focuses on musculoskeletal health through science-backed products, educational content, digital tools, and expert-led interventions. The company offers solutions including posture supports, orthotic supports, and pain relief and recovery products, aiming to help consumers address pain early and build long-term musculoskeletal health. According to the Bengaluru-based startup, it has developed assessment tools on its website that help users identify the root causes of neck, back, shoulder, and knee pain, providing a clinically grounded starting point for their care journey. Recently, the company launched Slouch Catcher, a posture analysis tool that allows users to upload a posture snapshot, receive a personalised score and an animal-inspired posture persona, making posture awareness more engaging and accessible. Betterhood is also launching The Physio Edge, a certification programme for early-career physiotherapists aimed at bridging the gap between academic training and real-world clinical practice. Since its launch, Betterhood claims to have served more than 60,000 customers and created over 1,000 pieces of educational content across platforms on posture, pain prevention, movement, and recovery. The startup plans to expand its presence through physiotherapy clinics, running communities, and wellness retail as it grows its footprint in preventive pain care.

Related News

Download the medial app to read full posts, comements and news.