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News on Medial
One in four Indians uses only a mobile phone for everything from Netflix to social media
Economic Times
·
1m ago
Medial
Nearly one in four Indians now exclusively uses mobile phones for entertainment and media, according to Kantar's Media Compass report. The survey, which included 87,000 respondents, highlights a rise in smartphone-only users from 15% in 2023 to 23% in 2025. This trend, driven by affordable smartphones and low-cost mobile tariffs, is significant for global media companies like Netflix and Instagram targeting India's vast digital consumer market. Connected TVs also show growth, adding 35 million users this quarter.
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75% Indians have viewed some deepfake content in last 12 months, says McAfee survey
Economic Times
·
1y ago
Medial
Over 75% of surveyed Indians have encountered deep fake content in the past year, with 38% falling victim to deep fake scams, according to cybersecurity firm McAfee. Political deep fake content is a prevalent issue, with one in four Indians encountering fake political content. The problem is exacerbated by the easy dissemination of deep fakes on platforms like WhatsApp and Telegram without proper verification. The Indian government has also issued advisories to social media and internet companies to regulate the spread of deep fake content.
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Netflix now comes with a new way to share your favourite scenes from your
Livemint
·
8m ago
Medial
Netflix has introduced a new feature called "Moments" that allows users to bookmark and share their favorite scenes from movies and TV shows. The feature is currently available on the Netflix mobile app for iOS users, with support for Android coming soon. Users can save clips within the app and share them with friends via social media platforms like Instagram, Messenger, WhatsApp, or Snapchat. Netflix has hinted that more features will be added to Moments in the future.
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Mobile World Congress asked us to imagine a world where phones bend to our needs
The Verge
·
1y ago
Medial
The Mobile World Congress showcased various innovations and concepts regarding the future of mobile technology. One interesting concept was an "app-less smartphone" by startup Brain.ai, which uses an adaptive interface that builds and adjusts itself based on user interactions. Motorola showcased a bending phone concept as a metaphor for flexible mobile technology. Wearables also made an appearance, including the Humane AI pin and the Galaxy Ring. While there is no clear winner in terms of the future direction of mobile tech, the show presented entertaining and thought-provoking ideas.
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Even advertisers are telling you to get off your smartphone
Livemint
·
1y ago
Medial
Heineken has launched the Boring Phone, an early-2000s style flip phone as a marketing campaign to give young people a break from their smartphones. The phone can make calls and send texts but has no access to social media. Heineken is one of many brands tapping into the concern that technology is taking over our lives and hindering real-world social experiences. Advertisers are using humor rather than activism to address this issue, as they themselves heavily rely on technology for advertising. The campaigns also aim to connect with Gen Z and their anxieties around technology.
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Social media platform X rolls out audio, video calling
Economic Times
·
1y ago
Medial
Elon Musk, the owner of the social media platform formerly known as Twitter (now X), has announced the early version of video and audio calling features. Musk, who has been making significant changes to the platform since acquiring it, envisions X as an "everything app" with various services. Users will not need a phone number to access these features, and they will be available on iOS, Android, and personal computers.
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Unikon.ai Bags $2 Mn To Scale Up Its AI Social Media Platform
Inc42
·
1y ago
Medial
A funding round was completed for Unikon.ai, a social media and networking platform that uses AI to provide personalized content and one-on-one conversations. Investors included Nikhil Kamath from Zerodha, Peyush Bansal from Lenskart, Vishesh Khurana from Shiprocket, and Dholakia Ventures. This news follows the recent launch of Wolfpack Labs, a venture studio led by Aakash Anand, the cofounder of Bella Vita, with a fund of INR 50 crore to support early-stage startups.
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Trump Mobile launches, hyping $499 US-made phone amid Apple threats
Arstechnica
·
1m ago
Medial
The Trump Organization announced the launch of Trump Mobile, featuring a flagship wireless plan named "The 47 Plan" and a Trump-branded "T1 Phone" priced at $499. The service, marketed for its American values and pride, uses existing 5G networks from major carriers. The phone, billed as US-made, faces skepticism, with critics noting potential licensing deals rather than genuine innovation, and challenges in competing against established brands like Apple.
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TRAI’s Plan To Make Name Display Mandatory For Incoming Calls Hits Tech Obstacles
Inc42
·
11m ago
Medial
The implementation of the Telecom Regulatory Authority of India's (TRAI) plan for compulsory name display on incoming calls is facing delays due to technological challenges. The regulator has asked telecom companies to provide a calling name presentation (CNAP) service on mobile phones, but senior executives from mobile phone operators and handset companies have expressed concerns about the feasibility of implementing this nationwide given that a significant portion of the population still uses 2G/3G networks.
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Spotify takes a swing at gaming with a mini golf game ahead of ‘Happy Gilmore 2’ release | TechCrunch
TechCrunch
·
2d ago
Medial
Spotify and Netflix have teamed up to launch a mini-golf game titled "Happy Gilmore 2 Tournament" within the Spotify app to promote the upcoming release of "Happy Gilmore 2" on Netflix. This marks Spotify's first collaboration in creating a gaming experience, developed with MiK Studio. The game features audio clips from the film, a personalized playlist, and Easter eggs, allowing users to play, share scores on social media, and watch the movie's trailer.
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Casting an eye on India’s Web3 landscape across crypto, gaming
Economic Times
·
1y ago
Medial
India has experienced significant growth in cryptocurrency investments, with on-chain value from Indians reaching $270 billion in 2024, a 60% increase from the previous year. This surpasses the growth rates seen in the US, UK, and Vietnam. However, India currently only makes up four percent of the global crypto investor population. Data regarding India's evolving web3 landscape, including cryptocurrency adoption, the developer ecosystem, gaming, and startup funding, has been compiled by ET.
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