News on Medial

Netflix, Hulu, and Amazon Prime Video subscribers are hitting 'pause' instead of canceling altogether

Business Insider · 7m

According to The Wall Street Journal, there is a rise in customers pausing and then resubscribing to streaming video services. Data from analytics firm Antenna shows that the monthly median percentage of subscribers who rejoined the same service they had canceled within the prior year was 34.2% in the first nine months of 2024. This habit of pausing and resuming subscriptions has effectively reduced the rate of customer defections within the industry. Additionally, the Federal Trade Commission's "click to cancel" rule may not have a significant impact on subscription cancellations, as streamers already comply with this rule.